Brand Activator

Kingston, MA (On-site)

$27/hr – $30/hrMid LevelFull time

Posted 4 days ago

Job Summary

Own end-to-end brand activations from planning to post-activity reporting across on and off premise settings, driving participant engagement and ensuring compliant execution.

  • Lead 1-2 hour in-account activations with product knowledge and engagement
  • Coordinate tastings, setup, and product availability while collecting documentation
  • Collaborate with sales management to finalize activation specifics and recap weekly activities

Job Description

Responsibilities

  • On Premise Activations - Execute 1-2 hour activations in each assigned account. - Be knowledgeable of the products being promoted and which options the account sells. - Arrive before the activation is set to begin and introduce yourself to the account management. - Bring the tools of the promotion into the account. (Giveaways, games, engraver, etc.) - Interact with patrons of the account in a friendly manner, encouraging them to purchase the brand that is being promoted. - Encourage patrons to participate in any planned activity.
  • Off Premise Activations/Tastings - Execute tastings for visiting patrons of assigned store. - Arrive before the activation is set to begin and introduce yourself to the account manager and find out where you will be located. - Set up the products you will be sampling in a professional manner. - Insure there is product readily available to purchase for the consumers ease. - Interact with patrons of the account in a friendly manner, encouraging them to purchase the brand that is being promoted while providing .5oz samples for them to taste. Administrative Duties - Communicate with sales management and team members to determine the activation specifics. - Maintain a record of promotional activations with photographic documentation. - Provide a recap of the weeks promotional activities for sales management. Collections & Compliance - Adhere to all federal, state, and local laws and regulations regarding the sales, marketing and sampling of alcoholic beverages

Requirements

  • Bachelor7s degree preferred; equivalent experience accepted
  • Ability to work nights and weekends as standard practice
  • Personable and outgoing demeanor
  • Excellent communication, negotiation, and relationship-building skills
  • Self-motivated, organized, and results-oriented
  • Must have valid drivers license with reliable transportation
  • Proficiency with Microsoft Office; CRM experience a plus

Benefits

  • Comprehensive benefits package available after 90 days of employment
  • Annual Merit Increases: Eligible for consideration based on performance and company guidelines
L. Knife & Son logo

L. Knife & Son

L. Knife & Son, Inc. is a company based out of 35 Elder Avenue, Kingston, Massachusetts, United States.

Kingston, Massachusetts, USA
22 employees (2 in marketing)

Salaries

Posted range

$27/hr – $30/hr

Taken straight from the job posting.

See all L. Knife & Son salaries

Marketing Team

Marketing Team Size
2 (9% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
2.6K

Headcount Trend

Current headcount: ~22
L. Knife & Son logo

Brand Activator

L. Knife & Son · Kingston, MA · On-site