Responsibilities

• Integrated Activation Strategy & Execution
• Own the executional roadmap for all major brand campaigns, product launches, and seasonal "tentpole" moments to ensure market-leading visibility and cross functional operational readiness.
• Lead big idea campaign development for all Treats brands and cascade across all consumer-facing content and touchpoints, including advertising, eComm content, POS, consumer activation & PR ideas, influencers, partnerships and social, ensuring integrated deployment across channels and retailers.
• Deliver best in class campaign toolkits including strategy, guidelines and production assets designed for scalable and consistent field execution, while meeting agreed launch & retailer timelines.
• Work with DCX to deliver high performing eComm assets that align with brand strategy, brand messaging and brand guidelines while driving sales
• Partner with Media team to deliver comprehensive media plan to drive awareness and trial with target consumer
• Evaluate and optimize campaign performance using KPIs including ROI, media efficiency, brand health, and sales impact
• Lead the development and implementation of a monthly dashboard, partnering with Media team and internal marketing colleagues, to track activation delivery and performance against defined milestones and metrics.
• Partner with Sales and Trade Marketing to ensure best-in-class execution at retail
• Provide creative & messaging direction to Trade for in-store activation programs including POS materials, promotions, and product displays
• Tailor brand messaging and creative for retailer-specific initiatives and programs
• Develop and execute digital and social activations in partnership with creative and media agencies
• Analyze program effectiveness and ROI and recommend optimization plans
• Lead internal alignment and secure approvals across functions to ensure executional readiness
• Create and manage campaign timelines, working with internal and external partners to gain and maintain strict adherence to overall brand timeline
• Track and manage activation budgets, ensuring optimal spend efficiency and tracking
• Forecast and monitor campaign costs, providing input into marketing investment decisions
• Act as the primary executional liaison between Brand Strategy, Sales, Trade, Finance, and Legal
• Champion brand consistency and quality across all consumer touchpoints
• Collaborate with Insights & Analytics to inform program development and measure success

Requirements

• Bachelor's degree required, MBA strongly preferred
• 6+ years of packaged goods brand management experience with a record of increasing responsibility and delivering proven results
• 3+ years of marketing budget management (profit and loss responsibility a plus)
• Consumer product goods experience a plus
• Experience leveraging internal/external business performance data to inform strategic decisions
• Has led development and delivery of key account sales presentations

Preferred

Benefits