Responsibilities

• Lead the development and execution of 360° brand activation plans that deliver on the annual brands (TV, digital, social, influencer, PR, in-store, etc.) that align with brand strategy and drive awareness, engagement & conversion.
• Own the executional roadmap for all major brand campaigns, product launches, and seasonal "tentpole" moments to ensure market-leading visibility and cross functional operational readiness.
• Lead big idea campaign development for all Treats brands and cascade across all consumer-facing content and touchpoints, including advertising, eComm content, POS, consumer activation & PR ideas, influencers, partnerships and social, ensuring integrated deployment across channels and retailers.
• Deliver best in class campaign toolkits including strategy, guidelines and production assets designed for scalable and consistent field execution, while meeting agreed launch & retailer timelines.
• Work with DCX to deliver high performing eComm assets that align with brand strategy, brand messaging and brand guidelines while driving sales
• Partner with Media team to deliver comprehensive media plan to drive awareness and trial with target consumer
• Evaluate and optimize campaign performance using KPIs including ROI, media efficiency, brand health, and sales impact
• Lead the development and implementation of a monthly dashboard, partnering with Media team and internal marketing colleagues, to track activation delivery and performance against defined milestones and metrics.
• Partner with Sales and Trade Marketing to ensure best-in-class execution at retail
• Provide creative & messaging direction to Trade for in-store activation programs including POS materials, promotions, and product displays

Requirements

• Bachelor’s degree required, MBA strongly preferred
• 6+ years of packaged goods brand management experience with a record of increasing responsibility and delivering proven results
• 3+ years of marketing budget management (profit and loss responsibility a plus)
• Consumer product goods experience a plus
• Experience leveraging internal/external business performance data to inform strategic decisions
• Has led development and delivery of key account sales presentations
• Required Skills
• - Excellent written and oral communication skills
• - Must be able to balance strategic planning (“creating the future”) with tactical execution (“running the business”)
• - Must have ability to analyze complex data and situations and develop a range of simple solutions at a fast pace
• - Must be able to utilize quantitative, qualitative and syndicated research to develop brand activation plans
• - Must be an excellent presenter, with strong presence and an ability to influence key internal and external customers
• - Solid understanding of traditional business software applications (MS Office, etc.)
• - Must have strong ability to interact and collaborate with multiple functions throughout the organization
• - Demonstrated ability to lead concurrent workstreams with disciplined tracking and follow through.

Benefits