Branch Go-to-Market Activation Program Management Lead, VP

Miami, FL (Hybrid)

$107K/yr – $161K/yrSenior LevelFull time

Posted 3 days ago

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Job Summary

Own and drive cross-functional activation programs and go-to-market execution to boost branch network engagement and growth while safeguarding policy and risk controls.

  • Coordinate with Sales, Small Business, Wealth, Public Relations, Real Estate, and Branch teams to amplify activation strategies
  • Define scope, milestones, and resource needs; monitor risks and ensure accountability
  • Assess client needs, influence stakeholders, and maintain compliance with laws and Citi policies

Job Description

Responsibilities

  • Supports cross-functional program to amplify and build upon Citi’s Activation and hyper local engagement strategy through in partnership with the Small Business, Wealth, Community Relations, Public Relations, Real Estate and Branch teams
  • Delivers against go-to-market strategies to ensure disciplined execution, accountability and returns against key Branch Network programs, including de novo / renovation investments and LMI / Community engagement
  • Understands and documents client needs relative to areas of investment, leveraging internal partners and field expertise to develop programs that will resonate and drive value for our stakeholders
  • Engages with sales leaders to understand and meet branch needs when supporting business growth, engagement and brand awareness through activation strategies
  • Supports planning, directing and coordination of day-to-day activities tied to a portfolio of programs.
  • Ensures all stakeholders are identified and included in scope definition activities and understand the program schedule and key milestones. Monitors program commitment from those assigning resources.
  • Escalates program risks to the Program Director, or Program Sponsor, when appropriate.
  • Appropriately assesses risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Requirements

  • 5-8 years of experience in Go-to-Market planning/execution. Sales and Service, Client Experience Strategy or a relevant field
  • Consistently demonstrates clear and concise written and verbal communication
  • Demonstrated relationship management skills with the ability to influence key stakeholders.
  • Advanced knowledge of MS Office applications
  • Experienced presentation skills.
  • Negotiating skills and ability to influence internal partners
  • Ability to manage complex programs
  • Strong orientation to and ability to manage metrics
  • Strong organization, presentation and communication skills

Benefits

  • Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
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Citi

3.7 Glassdoor

Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. We have over 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities. We are Citi, the global bank – an institution connecting millions of people across hundreds of countries and cities. For information on Citi’s commitment to privacy, visit on.citi/privacy.

Founded in 1812
New York, New York, US
195K employees (3,957 in marketing)
69% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
2.3M
Monthly Google Ads Budget
$4.2K
Traffic Source Mix
Search
22%
Direct
42.9%
Referral
34.4%
Social
0.2%
Paid
0.5%

Headcount Trend

Current headcount: ~199.4K

Marketing Team

Marketing Team Size
2,872 (1% of company)
Median Career Experience
20 years
Median Tenure
8 years
Marketing Roles Posted (Last 30 Days)
19

Funding

Total Funding
$22.3B
Last Raise
$6.5B
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $6.5B
  • Apr 2025
    Post IPO Debt • $2.8B
  • Nov 2024
    Post IPO Debt • $4.3B

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