Bilingual Social Media & Advertising Specialist at Colony Ridge Land, LLC | Texas, USA | $19/hr – $25/hr

Colony Ridge Land, LLC

Bilingual Social Media & Advertising Specialist

Texas, USA (On-site)

$19/hr – $25/hrMid LevelFull time

Posted 5 weeks ago

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Job Summary

Own paid social and organic social growth for bilingual real estate advertising, balancing targeting, creative production, and cross-team alignment to hit lead and ROI targets.

Own paid social campaigns on Meta and TikTok with budget, targeting, and performance tied to lead goals
Coordinate with web, messaging, and content teams to align campaigns and produce bilingual creative
Develop and execute organic content strategy and calendars to sustain audience engagement

Job Description

Responsibilities

Develop innovative advertising strategies that resonate with diverse audiences, ensuring alignment with brand voice and marketing objectives
Create and manage paid social media advertising campaigns across Meta and TikTok
Plan and optimize Facebook Advertising campaigns to reach targeted audiences effectively while managing budgets and ad performance
Design compelling ad creative (graphics, video, copy) for diverse audiences
Manage social media management tools like Metricool or Sprout Social to schedule posts, monitor engagement, and analyze performance metrics
Develop and execute organic social media strategy and content calendars
Conduct keyword research and SEO strategies to improve organic reach and visibility across digital channels
Write bilingual ad copy and captions that drive engagement and leads
Monitor campaign performance, analyze metrics, and optimize for cost-per-lead and ROI
Coordinate with internal teams (web, messaging/WhatsApp, content) to align campaigns

Requirements

Fluent in English and Spanish (written and verbal) — required
Proven experience in social media marketing, digital marketing, or related fields with a strong portfolio of successful campaigns
Experience managing Facebook Advertising campaigns with a solid understanding of ad targeting, budgeting, and performance analysis
Hands-on experience with Meta Ads Manager and TikTok Ads Manager
Strong eye for design and ability to produce engaging ad creative
Ability to multitask efficiently in a fast-paced environment while maintaining attention to detail in proofreading and content creation
Understanding of social media metrics, KPIs, and performance optimization
Pasion for staying current on digital marketing trends, emerging social media platforms, and innovative advertising strategies

Preferred

Experience advertising under special/regulated ad categories (e.g., housing, real estate)
Background in real estate, land sales, or community-focused marketing
Video editing skills for short-form content (Reels, TikTok)
Familiarity with tools like ManyChat or Canva