Responsibilities

• Lead the comprehensive overhaul of the Uber Advertising website and incorporate specialized Ads content into the broader Merchant website to drive organic and paid conversion.
• Develop and execute a consistent global campaign strategy, including paid media and webinars, to attract unmanaged SMB restaurants.
• Partner with PMM and GCRM to ensure consistent messaging and data-driven triggers across the entire merchant lifecycle, from sign-up to repeat ad spend.
• Extend foundational evergreen programs to managed accounts to increase global adoption of self-serve tools.
• Lead the marketing strategy for the new Learning Center to provide in-product education and seamless onboarding for small businesses.
• Partner with teams to migrate customer data into internal tools and build out the B2B infrastructure needed to scale globally.
• Track primary KPIs including SMB penetration, QoQ retention, and web traffic/conversion rates.

Requirements

• 5-7+ years of experience in Growth Marketing, SMB marketing, or Lifecycle Marketing.
• Demonstrated experience running paid acquisition campaigns and managing website strategy/overhauls for a B2B audience.

Preferred

• Ability to use data-driven segmentation and product usage insights to build personalized, high-conversion customer journeys.
• Proven experience managing and influencing senior sales stakeholders, aligning marketing strategy with commercial goals and sales readiness.
• Excellent written and verbal communication skills, with experience presenting to senior stakeholders
• Be a self-starter with an ability to own projects and work independently
• Experience in the AdTech or Commerce Media industry is preferred.
• Hands-on experience with Martech and CRM tools (specifically Marketo and Salesforce) to build, track, and report on funnel health.

Benefits

• You will also be eligible for various benefits.