Responsibilities

• Manage our marketing automation vendor to ensure campaigns are launched accurately and on time.
• Implement marketing automation tool and Martech roadmap.
• Assist cross functional marketing teams in building and managing industry marketing programs and campaigns.
• Automate and improve data integrity and data management initiatives, including segmentation implementation and analysis, list management, and lead processes in Salesforce.com.
• Participate in end-to-end management of operations for lead lifecycle campaigns including target identification, building, testing, and post-campaign reporting.
• Monitor and consistently improve lead source tracking, lead scoring and lead flow.
• Collaborate with demand gen marketers to develop scalable program templates/frameworks and implement within Marketo.
• Provide ad hoc reporting and analysis through B2B systems including Salesforce and Marketo.

Requirements

• 4+ years of marketing operations and/or marketing campaigns experience.
• Advanced Salesforce.com and Marketo (or equivalent) proficiency.
• Strong Excel skills including vlookups and pivot tables
• Solid experience designing and building automated marketing campaigns, including nurture and other outbound programs.
• Experience developing business requirements documents (BRDs) and process flow diagrams (i.e. LucidChart).
• Ability to create training materials and tools to support knowledge sharing and internal education/training efforts.
• Ability to think systematically and ask the questions that nobody else has.
• Solid business sense balanced with technical aptitude.
• Strong communication and presentation skills.
• Comfortable working in a diverse, lean and fast moving high-performance environment

Preferred

• Marketo certification
• Experience working in B2B marketing organization

Benefits

• All full-time employees are eligible to participate in a 401(k) plan.
• You will also be eligible for various benefits.