Responsibilities

• Plan, build, and launch B2B campaigns across paid social, paid search, and emerging channels as they prove effective.
• Own campaign structure, targeting, bidding, budget pacing, and day-to-day optimization.
• Build OpenArt’s B2B advertising playbook from the ground up.
• Set creative direction and audience strategy for LinkedIn and other B2B channels.
• Brief our content and creative teams to ensure each campaign speaks directly to its target buyer.
• Run experiments across creative concepts, hooks, audiences, offers, and landing destinations.
• Build and run ABM programs targeting named accounts and priority market segments.
• Own the paid media component of ABM while coordinating with Sales on outreach timing and Lifecycle Marketing on nurture campaigns.
• Align campaigns with GTM and Sales priorities, including product launches, solution plays, account tiers, target regions, and revenue goals.
• Own the full enterprise marketing funnel, from account engagement and qualified demand through opportunities, pipeline, and revenue.

Requirements

• 5–8 years of experience in B2B growth or performance marketing , including direct media-buying experience.
• Strong LinkedIn Ads and ABM experience. You’ve run account-based campaigns end to end and generated measurable sales pipeline—not just impressions or engagement.
• A zero-to-one track record. You’ve built a B2B channel, program, or function from scratch and can demonstrate the business impact.
• Experience bridging PLG and enterprise sales. You’ve helped a self-serve business move upmarket and understand where the handoff between product-led growth and sales can break down.
• Range beyond paid media. You can own an editorial calendar, brief writers, and collaborate with SEO without waiting to be told what to publish.
• Strong analytical judgment. You measure what paid media actually contributes to pipeline and revenue rather than relying only on platform-reported attribution.
• AI-native operating habits. You use AI tools daily as part of your workflow.
• Speed and independence. You can operate with minimal direction in a fast-moving startup and determine what matters most without being handed a queue.
• Based in the Bay Area , or willing to relocate.

Preferred

• Experience marketing or selling to marketing, advertising, media, or creative teams.
• Consumer performance marketing experience at scale across TikTok, Meta, Reddit, or similar platforms.
• Experience with incrementality testing, lift testing, or other approaches to measuring paid media beyond last-click attribution.
• Familiarity with: LinkedIn Campaign Manager, Google Ads, Meta Ads Manager, Amplitude, HubSpot.
• Active use of AI creative tools.