B2B Events Marketing Manager

New York City, NY (Hybrid)

$110K/yr – $135K/yrSenior Level7+ years expFull time

Posted 1 day ago

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Job Summary

Own and execute the AMER Risk events program from ideation to on-site execution, collaborating with Sales and marketing, managing content alignment, budget, and post-event analysis to drive pipeline.

  • Lead end-to-end event strategy and delivery for the Risk business in the AMER region.
  • Coordinate cross-functional content, logistics, and on-site experience to maximize engagement.
  • Measure performance and optimize future events to drive pipeline opportunities.

Job Description

Responsibilities

  • Collaborate with our team and stakeholders to develop an AMER event strategy for our Risk business.
  • Manage, from start to finish, the ideation, planning, and execution of assigned events, including contract negotiation, storage and shipment of booths, promotional items, printed materials and overall on-site experience.
  • Coordinate event related content, working with the broader marketing team and speakers to align session content with key themes and products.
  • Analyze event performance to inform data-driven decisions and creation of future events plans.
  • Assist in the maintenance of the AMER events budget, and related processes involving procurement and finance
  • Creation of post-event reports to actively track and optimize the performance of each event.
  • Partner with the Sales team pre-, during-, and post-event to maximize on-site engagement, and drive post-event pipeline and opportunities.

Requirements

  • 7 years of events experience, ideally within the B2B space
  • Bachelor's degree in Marketing, Communications, Business, or a related field preferred; MBA a plus, or equivalent experience
  • Ability to work effectively in a matrixed company model
  • Strong collaboration and influencing skills
  • Experience managing heavy and conflicting event schedules
  • Excellent project management skills with a proven ability to multitask, prioritize, manage stakeholders at all levels across the business and adhere to tight deadlines in a fast-paced environment

Benefits

  • Comprehensive Healthcare Plans
  • Paid Time Off
  • Retirement Plans
  • Comprehensive Insurance Plans
  • Lifestyle programs & Wellness Resources
  • Education Benefits
  • Family Care Benefits & Caregiving Support
  • Commuter Transit Program
  • Subscription Discounts
  • Employee Referral Program
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Dow Jones

3.6 Glassdoor

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics.

Founded in 1987
New York, New York, USA
19K employees (4,018 in marketing)
68% recommend to a friend
61% CEO approval

Traffic Signals

Monthly Visitors
3.5M
Monthly Google Ads Budget
$10.3K
Traffic Source Mix
Search
11%
Direct
63.7%
Referral
24.5%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~19.2K

Marketing Team

Marketing Team Size
3,130 (16% of company)
Median Career Experience
11 years
Median Tenure
3.7 years
Marketing Roles Posted (Last 30 Days)
9

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