B2B Content Manager at RFG Advisory | Birmingham, AL | $80K/yr – $90K/yr

RFG Advisory

B2B Content Manager

Birmingham, AL (Hybrid)

$80K/yr – $90K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the organic growth and content engine, partnering with marketing to drive qualified pipeline through a scalable, AI-enabled program that blends traditional SEO with AI‑driven discovery while preserving brand voice and compliance.

Own organic growth strategy and content across website, email, social, podcast, and campaigns to drive pipeline and awareness.
Orchestrate content operations across channels, ensuring alignment, distribution, and conversion optimization.
Lead AI-powered content creation, scaling output and modernizing workflows without sacrificing quality or compliance.

Job Description

Responsibilities

Own and lead RFG’s organic growth engine, partnering closely with B2B Marketing to define and execute a content strategy that drives qualified pipeline, increases brand visibility, and positions RFG for both traditional search and AI‑driven discovery (SEO + AEO)
Serve as the central orchestrator of RFG’s content ecosystem, ensuring content across the website, email, social, podcast, and campaigns is aligned, integrated, and optimized for performance, distribution, and conversion
Drive end‑to‑end content strategy, creation, and execution, leveraging AI to scale output, improve efficiency, and modernize content workflows while maintaining brand voice, quality, and compliance
Own website strategy and performance, including ongoing content updates, UX‑informed optimization, and the development of SEO and AEO frameworks that improve indexing, visibility, engagement, and conversion
Lead RFG’s SEO and Answer Engine Optimization (AEO) strategy, including ownership of tools such as Yoast, Google Search Console, and other optimization platforms; implementation of schema markup and structured content for AI readability; and continuous optimization of content to rank in both traditional search results and AI‑generated responses
Act as the HubSpot subject matter expert for content, integrating content strategy directly into campaign execution by managing content calendars and distribution workflows, connecting content performance to campaign, MQL, and pipeline outcomes, and overseeing newsletter curation and distribution
Partner cross‑functionally with the Creative Team to bring content to life across formats including website, video, podcast, and sales enablement materials
Develop high‑impact, conversion‑focused copy and content across all channels, including landing pages, email, newsletters, social media, and campaign assets, with a focus on driving measurable action
Own and report on core content KPIs, including impressions, reach, engagement, conversion rates, and pipeline contribution, and continuously iterate strategy based on performance data and insights
Ensure all content meets compliance standards, including proper routing, approvals, and recordkeeping within internal compliance systems

RFG Advisory

3.6 Glassdoor

RFG Advisory is an award-winning, fully integrated platform designed to help Independent Advisors build their business without compromise. RFG empowers Advisors with a wide range of services, including transition and talent support, marketing and growth, capital strategies, back-office solutions, investment services, technology, IT support, and more. RFG enables Advisors to thrive while organically growing their business. Advisors at RFG are supported through a community dedicated to helping them increase their enterprise value and build something bigger than themselves.For a list of states in which we are registered to do business, please visit www.rfgadvisory.com. Securities offered through Private Client Services. Member FINRA/SIPC. www.sipc.org. Investment advice and financial planning offered through RFG Advisory, a registered investment advisor and separate entity from Private Client Services.Third-party posts found on this profile do not reflect the views of Private Client Services and have not been reviewed by Private Client Services as to accuracy or completeness.Bluemonte ETFs Distributed by SEI Investments Distribution Co.Disclosures: https://bluemontefunds.com/disclosures

Founded in 2003

Birmingham, Alabama, USA

220 employees (14 in marketing)

www.rfgadvisory.com

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