AVP Media Sciences and Measurement at Citi | New York City, NY | $87K/yr – $131K/yr

Citi

AVP Media Sciences and Measurement

New York City, NY (Hybrid)

$87K/yr – $131K/yrSenior Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own Citi level measurement strategy and turn data into decision ready bets for media across channels.

Growth Infrastructure: Own the measurement framework, attribution approach and incrementality analyses to inform media spend and optimization.
Cross-Functional Partnerships: Align with media, adtech, product, and LOBs to define measurement requirements and drive data driven decisions.
Operational Excellence: Oversee end to end attribution reporting, QA, insights and executive storytelling through senior channels.

Job Description

Lead the development and execution of Citi’s media measurement framework, including performance reporting, attribution strategy and incrementality testing and analyses
Stakeholder management: Partner closely with internal stakeholders in media, adtech, product and across LOBs to help enable data driven decision making for media strategy and optimization and identify their measurement requirements.
Operational Excellence: Manage the attribution measurement and reporting process for all lines of business, overseeing all aspects including report QA, insights generation and sharing up to senior stakeholders
Calibrate media performance from across multiple data sources and reports to provide a clear media performance narrative, translating data into clear and actionable insights for senior stakeholders
Accountability: Support the development of measurement roadmap, media test and learn agenda, and advanced analytics studies for cross-channel measurement
Vendor Management: Meet with vendors and develop a deep understanding of different methodologies to help evaluate and support the development of innovative and future proof measurement solutions.
Thought Leadership: This role will serve as a subject matter expert in measurement – ability to speak to different measurement methodologies, measurement landscape and industry changes. Simplify complex measurement terminology into compelling narrative for senior stakeholders across the org.

Citi

3.7 Glassdoor

Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. We have over 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities. We are Citi, the global bank – an institution connecting millions of people across hundreds of countries and cities. For information on Citi’s commitment to privacy, visit on.citi/privacy.

Founded in 1812

New York, New York, US

195K employees (3,957 in marketing)

www.citigroup.com

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