AVP, Marketing at Neighborhood Credit Union | Dallas, TX | $90K/yr – $110K/yr

Neighborhood Credit Union

AVP, Marketing

Dallas, TX (On-site)

$90K/yr – $110K/yrManagerFull time

Posted 4 weeks ago

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Job Summary

Own the end-to-end marketing content strategy and channel mix for a community-focused credit union, balancing brand stewardship with aggressive acquisition, while owning the HubSpot platform and a data-driven optimization loop.

Content & Channel Ownership: set the content vision and aligned marketing plans across websites, blogs, emails, social, and campaigns to move growth metrics.
Data-Driven Growth: own measurement, dashboards, and ROAS improvements across paid, email, and digital touchpoints to drive acquisition KPIs.
Cross-Functional Execution: partner with SVP Marketing, agency partners, and internal teams to deliver integrated campaigns and improve funnel conversion.

Job Description

Establishes and oversees the content vision and strategy of Neighborhood Credit Union.
In conjunction with the SVP Marketing & Community Impact, oversees the development and execution of content and creative marketing plans to align with the marketing strategic plan to ensure the growth and expansion of Neighborhood’s products and services.
Supervises the execution of the organization’s integrated marketing communication activities including website, blogs, newsletters, print, electronic, social media and direct mail outlets utilizing to maintain the credit union brand.
Coordinates with other departments to ensure seamless integration of marketing strategies. Manages cross-departmental requests and coordinates with teams for efficient project delivery.
Assumes responsibility for the effective planning, execution, and tracking of all marketing acquisition strategies.
Partners with the Senior Vice President to execute the strategy, vision, and roadmap to optimize marketing channels and work closely with cross-functional teams and agency partners to help drive efficiencies.
Manages acquisition marketing channels including, but not limited to Paid Search, Display, Paid Social, OTT, targeted Email, etc.
Product owner of HubSpot ensuring data integration from Core. Provides strategy, identifies opportunities in member journey map, develops A/B testing, and oversees Marketing Managers work on content and implementation.
Analyzes market trends and demographic data concerning members and potential members. Keeps abreast of changing trends in the marketplace.
Tracks and evaluates campaign performance results, identifies trends and opportunities to continually optimize the program, and provides insights to improve ROAS to achieve acquisition and overall company KPIs.

Neighborhood Credit Union

Neighborhood Credit Union is in the business of helping others achieve their financial goals through free checking accounts and Prize Savings accounts, auto & personal loans, mortgages & refinancing, credit cards, money markets, IRAs, CDs & more. Neighborhood Credit Union offers the convenience of larger banks with online & mobile banking, direct deposit, & 24-hour ITMs but with the personal touch of a community credit union.Established as Dallas Postal Credit Union in 1930, Neighborhood Credit Union changed its name in 2001 to more accurately reflect the diverse base of over 65,000 members and assets over $1 billion. As a not for profit, Neighborhood CU has won the trust and loyalty of its members with a commitment to serving their immediate and long-term financial needs. Neighborhood CU currently has 17 branches in the Dallas area. We're hiring! See Careers at https://www.myncu.com/about-us/careers

Founded in 1930

Dallas, Texas, USA

166 employees (19 in marketing)

www.myncu.com