AVP, Marketing - Luxury
Costa Mesa, CA (Hybrid)
Posted 2 weeks ago
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Job Summary
Own the end-to-end client growth strategy by aligning needs with data driven consumer value propositions, digital marketing integration, and cross functional collaboration to drive portfolio performance.
- Lead growth plan and client partnerships
- Leverage data analysis and marketing investment optimization
- Manage cross functional teams and budgets
Job Description
Responsibilities
- Assess select client needs, business goals, and opportunities. Jointly create and execute a growth plan to align with client overall business strategies.
- Utilize SYF consumer and competitive data analysis to develop strong, simple, and differentiated consumer value propositions. Including promotional financing, rewards programs, special discounts and segmentation.
- Partner with clients to consult on digital best practices to integrate financing into their website strategies and all other digital marketing channels.
- Help to drive industry digital strategy and partner with digital teams to execute communication strategies (SEO, SEM, email, social media).
- Work with the clients to develop compelling in-store signage to drive acquisition and credit penetration.
- Jointly with Sales drive and communicate key metrics pertaining to the performance of the client portfolios (sales, new accounts, repeat purchase percentage, consumer email enrollment, digital engagement, penetration, and return).
- Create, build, and maintain a collaborative partnership with sales, risk, finance, digital, legal, compliance and operations teams to drive overall results.
- Manage and oversee a marketing budget and measure effectiveness.
- Utilize SYF tools to optimize specific marketing investments to efficiently grow the business, consistent with the SYF brand.
- Manage projects through the Workfront / Cosmos (marketing project management) tool.
Requirements
- Bachelor's degree Or, in lieu of a degree, a high school diploma/GED and 8 years of marketing experience.
- A minimum of 5 years of marketing experience
- Understanding of marketing metrics, including marketing ROI and profit/loss analysis
- Ability and flexibility to travel for business as required
Preferred
- Ability to manage multiple projects/initiatives simultaneously
- Excellent verbal and written communication and presentation skills
- Ability to interact effectively with key clients and sales teams
- Analytical skills (segmentation, targeting, ROI prioritization)
- Excel / SAS experience
- Knowledge of reporting systems
- Financial / P&L knowledge
- Ability to drive business results--executes against plan and delivers
- Ability to influence across all levels of organization
- Credit card or other financial services marketing experience
Synchrony
At Synchrony, our driving force is to be essential to people's everyday lives by making it easier for the many millions of people who rely on us to access their essential needs and everyday wants with consumer financing that works for them – from their first credit card to a lifetime of flexibility. We do this by helping people make informed, smart credit choices so they can live healthier financial lives and by connecting them to Synchrony's ecosystem of hundreds of thousands of small- and mid-sized businesses and health and wellness providers that are the backbone of the U.S. economy.
Traffic Signals
Headcount Trend
Marketing Team
People
HR / Recruitment
Marketing Leadership
Funding
Funding History
- Feb 2024Post IPO Equity • $500M
