Responsibilities

• Risk Assessment and Monitoring: Conduct regular assessments of potential risks to the organization's reputation, including media scrutiny, public perception, regulatory changes, and competitive activities.
• Monitor media coverage, social media channels, and industry trends to identify emerging issues and reputational threats.
• Apply monitoring tools and analytics to track sentiment and assess the impact of PR activities on brand perception.
• Crisis Preparedness and Response: Develop and maintain comprehensive crisis communication plans, including protocols for rapid response and escalation procedures.
• Coordinate cross-functional teams during crises to ensure timely and consistent messaging across all channels.
• Provide counsel to senior leadership on crisis management strategies and reputational risks.
• Stakeholder Engagement: Cultivate relationships with key partners, including customers, employees, investors, media representatives, and community.
• Serve as a spokesperson for the organization, effectively communicating its values, mission, and response to critical issues.
• Organize outreach events, press conferences, and media briefings to maintain transparency and build trust.
• Reputation Building Initiatives: Develop and implement PR campaigns to enhance the organization's reputation and promote its brand values.

Requirements

• 10+ years of experience in corporate communications, crisis communications, or reputation management, with significant leadership experience.
• Demonstrated deep expertise in crisis and risk management, including navigating complex, high-profile, and confidential situations.
• Proven ability to serve as a trusted advisor to senior executives and influence decision-making at the highest levels.
• Strong experience as an external spokesperson and in managing media relations in high-stakes environments.
• Fluency across corporate communications, financial communications, and owned channels, with the ability to integrate messaging across platforms.
• Exceptional judgment, discretion, and ability to operate with confidence under pressure.
• Strong cross-functional leadership skills with experience partnering across Legal, HR, Operations, and Finance.
• Experience managing agencies and external partners.
• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or related field
• Availability to be flexible in work hours including evenings and weekends, during times of crisis or heightened media scrutiny.
• Willingness to travel occasionally for meetings, conferences, or media engagements.

Preferred

• Master's degree preferred
• DEI related certification a plus

Benefits

• Bath & Body Works associates are the heart of our business. That’s why we're proud to offer benefits that empower you to Dream Bigger & Live Brighter. Benefits for eligible associates include:
• - Robust medical, pharmacy, dental and vision coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
• - 401k with company match and Associate Stock Purchase with discount
• - No-cost mental health and wellbeing support through our Employee Assistance Program (EAP)
• - Opportunity for paid time off and paid parental leave. Plus, access to family and lifestyle programs including a family building benefit, childcare discounts, and home, auto and pet insurance.
• - Tuition reimbursement and scholarship opportunities for post-secondary education programs
• - 40% merchandise discount and gratis that encourages you to come back to your senses!
• Visit bbwbenefits.com for more details.