Aviation Marketing Manager 1

Olathe, KS (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Lead cross-functional marketing for Garmin aviation products, shaping GTM strategy, product positioning, and competitive analysis to drive adoption in the aviation market.

  • Own product marketing strategy, positioning, target segments, and 3-year roadmaps with cross-functional oversight.
  • Train sales teams, create compelling product presentations, and collaborate on collateral, website content, and launches.
  • Conduct competitive analysis, market research at shows, and inform pricing and go-to-market decisions.

Job Description

Responsibilities

  • Develop marketing strategy for products and services, company positioning for future trade shows, assessing current competitive marketing campaigns, and advertising/marketing execution quality with periodic oversight
  • Define product and feature positioning, key benefits, target market, and go-to-market strategy
  • Host regular marketing meetings with the sales team leaders to aid in development of product marketing plans for new products

Requirements

  • Master's Degree AND a minimum of 1 year relevant experience OR Bachelor’s Degree AND a minimum of 3 years relevant experience
  • Private Pilot, aviation technical background, or proficiently demonstrate the ability to market the added benefits of Garmin aviation products to customers
  • Demonstrates basic knowledge of the avionics industry and Garmin aviation products
  • Demonstrates basic business-to-business analytical, financial, strategic thinking and marketing skills and proficiency solving problems through analysis and best practices

Preferred

  • 2+ years experience managing and promoting high technology products from inception through sunset

Benefits

  • This position is eligible for Garmin's benefit program.
Garmin logo

Garmin

4.0 Glassdoor

WHERE DO WE START? How about Kansas City? That’s our home. That’s where Garmin put a stake in the ground in 1989. We’ve grown substantially over the years, offering diverse products and global reach in 5 diverse markets. But some things won’t ever change: Our entrepreneurial spirit and a culture where everyone’s opinion matters. That’s because we believe it’s possible to light the tech world on fire and still be on a first name basis. BIG IDEAS, SMALL EGOS What we do best is make products that let our customers do what they love. To do that, we focus on practical innovation, never losing sight of the benefits our products bring to our customers. Sure, we love bells and whistles. What leading technology company doesn't? But we make sure ours have purpose. It’s not about the things we make. It’s about the things we make possible. WE’RE GLOBAL, SERIOUSLY. Yeah, we’re based in Kansas City, but we are truly a global company. With offices throughout Europe, Asia, Middle East, South America and Australia, our products are sold all over the world. One elevator ride at our headquarters and you’re likely to hear 4 (or more) different languages being spoken. At Garmin, we may act local, but we think global. DREAM BIG. SLEEP WELL. At Garmin, we like to encourage dreamers. But at some point it’s nice to wake up and enjoy a fully aware life. So we make it super easy to achieve a good balance between working, dreaming and enjoying life—from workout classes offered throughout the day, breaks to get out and move on our campus, and wellness programs offered throughout the year. It’s almost impossible not to take advantage of Garmin’s work-life balance opportunities.

Founded in 1989
Olathe, KS, US
10K employees (752 in marketing)
77% recommend to a friend
87% CEO approval

Traffic Signals

Monthly Visitors
39M
Monthly Google Ads Budget
$242K
Traffic Source Mix
Search
34.5%
Direct
60.9%
Referral
3.1%
Social
1%
Paid
0.4%

Headcount Trend

Current headcount: ~10.7K

Marketing Team

Marketing Team Size
427 (4% of company)
Median Career Experience
11 years
Median Tenure
12 years

Funding

Total Funding
$410.3M
Last Raise
$410.3M
Post IPO Equity, 4 months ago

Funding History

  • Dec 2025
    Post IPO Equity • $410.3M

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