Automotive Content Specialist

Wakefield, MA (Hybrid)

$65K/yr – $75K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive automotive content production and SEO-aligned copy across multiple formats, blending voice with AI tools while upholding AP Style and partner requirements.

  • Own deadline-driven content production for onsite, social, and offsite channels.
  • Must-have: 3+ years in automotive/agency environments and AP Style mastery.
  • Standout: Experience using LLMs to scale writing with human oversight and SEO-aware strategy.

Job Description

Responsibilities

  • Content Production & Deadline Management: Manage shifting daily, weekly, and monthly deadlines to produce high-quality onsite, social, and offsite content for a dedicated client portfolio.
  • Strategic Copywriting & AI Integration: Blend your personal voice with agency style to create engaging copy across digital formats, leveraging LLMs to scale production while maintaining rigorous human oversight to correct for inaccuracies.
  • SEO Strategy & Audit Oversight: Execute Phase I site audits and strategic SEO rewrites for new and existing clients, staying ahead of trends to refine department-wide strategies and best practices.
  • Compliance & Industry Authority: Ensure all content aligns with OEM partner requirements and keep the team informed on emerging automotive trends, model releases, and branding updates.
  • Quality Control & Mentorship: Edit team-wide content according to AP Style, develop internal blueprints and compliance guides, and champion a team specialty such as training, social media, or niche technical expertise.
  • Operational Agility: Support broader agency initiatives by performing other duties as assigned to ensure the continued growth and success of the Organic Media Team.

Requirements

  • Bachelor’s Degree in Journalism, Communications, Marketing, English, or a related field.
  • 3+ years of experience in automotive, agency, marketing, or AdTech environments.
  • Experience using LLMs and AI assistants to augment and scale content production while maintaining high-quality natural writing and editing standards.
  • Strong understanding of SEO best practices and basic website functionality, with the ability to reach intermediate proficiency within 90 days.
  • Mastery of AP Style and extensive experience with professional peer editing and content review.
  • An equivalent combination of education and training that provides the required knowledge and skills to perform the essential functions of the role.
  • Excellent skill in managing multiple programs and projects simultaneously while maintaining strong organizational and time management standards.
  • Strong oral and written communication skills with specific training in interpersonal dynamics and a focus on providing clear, concise information.
  • Ability to produce creative marketing copy across diverse styles and formats, ranging from formal site rewrites to informal eBlasts and casual social media posts.
  • Willingness to ask critical questions, flag potential workflow issues, and follow established processes to ensure project success.
  • Highly organized with a disciplined approach to managing nuanced tasks and strict deadlines.

Benefits

  • We provide our employees with a range of benefits, including career development programs, unlimited paid time off, and additional perks.
  • Office-Based: Our modern and well-equipped office space provides a collaborative environment where you can work closely with your team, engage in face-to-face interactions, and foster a sense of community.
  • Hybrid: For those who prefer a balance between office and remote work, we offer a hybrid model. This allows you to divide your time between working in the office and remotely, providing the best of both worlds.
C-4 Analytics logo

C-4 Analytics

C-4 Analytics is a cutting-edge automotive digital marketing solution dedicated to helping dealerships thrive in a digital-first world. With over 15 years of experience, we empower our partners to own their markets and dominate their competition. Our comprehensive suite of services, including paid media, SEO, social media, and video advertising, ensures that every campaign is customized to meet the unique goals and challenges of each dealer.We leverage our proprietary framework, the 4Cs of Success: Command, Captivate, Close, and Cultivate, to drive measurable results. Our strategic alignment and product-proof solutions help dealers fill their sales pipelines and streamline operations, while our unparalleled service and exclusive partnerships with industry leaders ensure that every marketing dollar is maximized.Our mission is clear: to help dealers sell more vehicles, gain market share, and maximize marketing efficiency.

Founded in 2009
Wakefield, Massachusetts, USA
297 employees (92 in marketing)

Traffic Signals

Monthly Visitors
11.3K
Monthly Google Ads Budget
$8K
Traffic Source Mix
Search
28%
Direct
64.2%
Referral
4.6%
Social
1.6%
Paid
1.5%

Headcount Trend

Current headcount: ~297

Marketing Team

Marketing Team Size
80 (27% of company)
Marketing Roles Posted (Last 30 Days)
5

Funding

Last Raise
Series Unknown, 9 years ago

Funding History

  • Jan 2017
    Series Unknown