Responsibilities

• Develop audience acquisition strategy including program name, audience journey, engagement, and retention strategies for global partner-focused virtual event programs.
• Content, Messaging & Campaign Development.
• Develop event copywriting and campaign messaging.
• Create event messaging playbooks and communication frameworks.
• Develop audience-facing content and promotional campaigns.
• Create attendee journey frameworks that drive registration, attendance, participation, and post-event action
• Define persona-based targeting strategies aligned to solution areas, partner priorities, and business objectives.
• Develop attendance growth plans and audience recruitment strategies.
• Identify opportunities to improve engagement, participation, event conversion, and pipeline acceleration metrics.
• Recommend formats, audience experiences, and engagement tactics that drive meaningful interactions

Requirements

• 5+ years of experience in fast paced B2B tech companies managing audience marketing, demand generation, campaign management, audience development
• Experience in MSX and/or Dynamics 365
• Experience supporting enterprise technology, partner marketing, channel marketing, or co-selling programs
• Strong understanding of audience acquisition and engagement strategies
• Experience developing event communications and multi-touch marketing campaigns
• Familiarity with marketing automation platforms, registration systems, and CRM tools
• Strong copywriting, communication, and storytelling skills
• Experience using AI-assisted content creation tools
• Experience supporting virtual, hybrid, or digital-first event programs
• Strong analytical skills with experience measuring campaign performance and engagement metrics