Responsibilities

• Campaign Execution & Operations: Build and maintain the comprehensive winback campaign calendar across email, SMS, and paid social channels.
• Coordinate with internal teams to ensure timely, flawless, and accurate execution of every lifecycle campaign.
• Support campaign QA (Quality Assurance) to safeguard the customer experience and ensure all marketing communications are flawlessly deployed.
• Creative Partnership & Test Ideation: Serve as the day-to-day creative partner—crafting briefs, reviewing assets, and providing feedback on winback marketing materials for both Rue La La and Gilt.
• Contribute innovative test ideas regarding messaging, design, and channel tactics to help continuously evolve the program and maximize customer response.
• Performance Analytics & Reporting: Monitor and track key performance indicators (KPIs) to identify critical customer trends and campaign performance metrics.
• Turn data into business impact by delivering clear insights and data-informed optimization recommendations to internal stakeholders.
• Assist with basic channel budgeting, financial tracking, and forecasting tasks to support ongoing program planning.
• Cross-Functional Collaboration: Partner cross-functionally with Analytics, Marketing Operations (MOPS), and Paid Social teams to align on overarching campaign goals, execution strategies, and audience targeting.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field preferred.
• 1–2 years of professional experience in marketing (relevant internship or co-op experience is welcome and valued).
• Systems Agility: Proficient in the Microsoft Office Suite (Word, Excel); familiarity with email marketing platforms, CRM tools, or marketing automation systems is a plus.
• Data Fluency: Data-informed and comfortable analyzing campaign performance to pull out actionable insights.
• Adaptability: Highly flexible and adaptive to shifting priorities, with the ability to manage multiple projects simultaneously under tight timelines.
• Communication: Excellent interpersonal and written communication skills with strong attention to operational detail.

Preferred

• Familiarity with email marketing platforms, CRM tools, or marketing automation systems
• Experience with data analysis and turning insights into action
• Experience collaborating with Analytics, Marketing Operations, and Paid Social teams
• Strong data fluency and ability to translate insights into strategy

Benefits

• Equal pay for equal work and carefully considers a wide range of compensation factors, including but not limited to, prior experience, education, certification(s), license(s), skills and expertise, location, internal equity, and other factors that are job related and consistent with business need.
• Bonus/commission, stock options, 401(k) participation, paid time off
• Medical, dental, vision and basic life insurance