Responsibilities

• Drive scalable revenue growth by designing and executing a comprehensive affiliate strategy that transforms earned media placements into high-performing revenue channels, and that consistently hits aggressive monthly and annual GMV (Gross Merchandise Volume) targets for a diverse portfolio of clients.
• Acquire high-value consumers for our clients by leveraging data-driven insights to identify and partner with top-tier publishers and influencers; focus on strategic customer acquisition that lowers CAC (Customer Acquisition Cost) while expanding brand reach into untapped market segments.
• Master “Earned Storytelling” Integration by being the bridge between performance marketing and traditional PR; secure high-authority editorial “commerce content” placements and ensure that affiliate links are seamlessly embedded within authentic brand-elevating narratives that drive both trust and transactions.
• Lead the execution of integrated and successful public relations campaigns/programs that exceed client goals.
• Maintain clear and consistent communications; provide proper direction and counsel; and offer problem-solving solutions to clients.
• Develop and grow senior client relationships.
• Lead internal teams and drive their growth; provide proper feedback and guidance; motivated to be creative and achieve excellent results.
• Review and develop press materials, including but not limited to press releases, media advisories, key messages, Q&As, and executive remarks.
• Develop overall communications media strategy for clients; manage profitability and financial aspects of accounts.
• Utilize excellent contacts to secure consistent media coverage across a wide range of consumer, food and beverage, wellness lifestyle, and news publications.
• Establish new media contacts to expand reach across print, online, TV, social, radio and podcasts.
• Generate new business opportunities and help secure new clients; research and participate in new business presentations; develop RFPs that showcase our unique capabilities and proven results.

Requirements

• 6+ years of prior PR leadership roles focused on consumer public relations strategies and program execution of food, beverage, wellness lifestyle and consumer tech brands. (Consumer PR agency-based experience is strongly preferred.)
• Bachelor’s degree in public relations, or communications related field is required. MBA or post-graduate degree is a plus.
• Proven history of leading PR teams and driving results.
• True passion for staying abreast of industry and consumer trends and creatively capitalizing on them.
• Exceptional media relations with many top-tier national and trade outlets; proven history of media placements and established contacts.
• Ability to develop and execute successful media relations, affiliate, and influencer programs.
• Excellent writing and editing skills (familiar with AP style).
• Strong communications skills, project management capabilities and proven problem-solving ability.
• Ability to manage multiple projects simultaneously and meet all deadlines.
• Effectively work as part of a team, share information freely and support the common goals of the group. Is a true team player.
• Detail-oriented, organized, hardworking, flexible, and thorough.