Associate Vice President, Paid Search - EDU at Zeta Global | New York City, NY | $140K/yr – $160K/yr

Zeta Global

Associate Vice President, Paid Search - EDU

New York City, NY (Remote)

$140K/yr – $160K/yrSenior Level12+ years expFull time

Posted 7 weeks ago

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Job Summary

Own EDU paid search and measurement program with a clear ownership of strategy, portfolio performance, and executive sponsorship.

Own EDU paid search strategy and portfolio performance with executive sponsorship and KPI focus
Translate seasonality, program demand, and attribution into scalable frameworks and testing roadmaps
Build and mentor a Search team, shaping capacity, tooling, and platform innovation

Job Description

Responsibilities

Define and evolve Paid Search strategy for Higher Education clients, aligned to enrollment cycles, program mix, and institutional goals
Translate industry trends (e.g., seasonality, program demand, attribution challenges) into scalable, actionable frameworks
Establish POVs on bidding strategies, funnel optimization, and audience targeting specific to EDU
Serve as executive sponsor across key EDU client relationships, guiding long-term strategy and investment decisions
Oversee performance across portfolio, ensuring delivery against KPIs such as CPL, enrollment volume, and efficiency targets
Identify and unlock growth opportunities including new channels, budget expansion, and testing roadmaps
Lead QBRs and executive presentations with a focus on business outcomes and forward-looking strategy
Lead, mentor, and develop a Search team, ensuring strong performance management and career growth
Define team structure, resourcing models, and capacity planning to support current and future business needs
Elevate team capabilities in platform innovation

Requirements

12+ years of relevant paid search experience
Deep expertise in lead generation and performance marketing, ideally within Higher Education or similar verticals
Proven ability to manage and grow multimillion-dollar budgets across Google Ads and Microsoft Ads
Strong track record of driving measurable business outcomes and client growth
Exceptional client communication and executive presence
Experience building and scaling teams, including talent development and organizational design
Advanced analytical mindset, with the ability to translate complex data into clear strategic direction

Preferred

Benefits
Unlimited PTO
Excellent medical, dental, and vision coverage
Employee Equity
Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

Benefits

Unlimited PTO
Excellent medical, dental, and vision coverage
Employee Equity
Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

Zeta Global

3.5 Glassdoor

At Zeta Global (NYSE: ZETA), we help enterprise brands and agencies Achieve the ImpossibleTM by transforming marketing challenges into measurable success. With the power of advanced AI and real-time proprietary data, we empower CMOs and marketers to turn ambitious goals into remarkable results and business growth. Our Zeta Marketing Platform (ZMP) redefines what’s possible in marketing. By unifying Identity, Intelligence and omnichannel Activation in a single platform, Zeta empowers marketers to deliver personalized experiences at scale and create more efficiencies to increase value. At Zeta, our culture fuels our success. We believe in pushing the boundaries of innovation, collaboration, and drive toward success. With over 2,000 global employees, we’ve built a team that is customer-centric, thrives on solving challenges, and supports one another so everyone can excel. Founded in 2007 by David A. Steinberg and John Sculley (former Apple CEO & Pepsi President), Zeta Global is headquartered in New York City. Learn how we help brands Achieve the Impossible at www.zetaglobal.com.

Founded in 2007

New York, New York, USA

2.4K employees (304 in marketing)

www.zetaglobal.com

63% recommend to a friend

74% CEO approval