Responsibilities

• Lead a team of Social Strategists and Community Managers responsible for development and implementation of social media communication strategies in support of brand objectives
• Oversee influencer / creator strategies and help manage partners in collaboration with Brand Teams and/or other relevant stakeholders
• Lead ongoing management of existing Social Media capabilities including Culture Calendar and Trend Reporting as well as development of net new capabilities
• Stay informed of the latest social media related trends and best practices
• Advocate for new ideas and approaches in support of continuous improvement / innovation
• Collaborate cross-functionally within the organization to ensure necessary governance is in place to run social media programs and mitigate any undue reputational risk
• Lead overarching approach to social media analytics and help oversee report generation by team
• Act as a key point of contact with Brand Marketing Leads

Requirements

• Bachelor's Degree required
• 6-8 years of professional strategic and tactical multi-channel marketing & social media communications experience.
• Experience successfully managing multiple direct reports and leading professional social media teams
• Experience and strong understanding of the social media marketing landscape and growth of creator/influencer marketing
• Familiarity with a variety of social media analytics tools and content publishing platforms
• Expert level experience with social and influencer platforms including Instagram, TikTok and X
• Strong consumer empathy & customer-centricity. Demonstrated ability to place the consumer at the heart of everything
• Collaborative attitude with strong interdepartmental communication skills
• Ability to work under pressure in fast paced environment
• Advanced understanding of marketing strategy and ability to develop social media marketing tactics that deliver on brand objectives

Preferred

• Preferred: Concentration in Marketing, Communications and/or New Media preferred

Benefits

• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.