Responsibilities

• Serve as a liaison for e-commerce partners (Webstaurant, Amazon, Tundra, and key national distributors with e-com presence), contributing to campaign planning, calendar alignment, content prioritization, SKU selection, messaging development, placement logistics and issue resolution.
• Extract and analyze available performance data; capture in-environment screenshots, maintain campaign calendars, and conduct post-launch reporting to inform future optimizations.
• Develop product storytelling and A+ strategy, gallery logic, and copy frameworks, while coordinating asset workflows and managing creative approvals with internal and external partners.
• Collaborate with Sales on ensuring promotional allowances support demand generation, Marketing Communications, Product Managers, and external partners to ensure timely execution and cross-functional alignment of shopper initiatives.
• Develop and maintain an audit template for partner page evaluations and recommendations; establish and execute a cadence for auditing existing and future partners, coordinating with Sales to support implementation.
• Create and maintain a master product data file, ensuring partners have access to accurate copy points, imagery, DAM assets, descriptions and required product information.
• Support budget tracking by documenting campaign costs and assisting with reporting against approved plans.
• Photo Shoot Management: Partner with cross-functional teams to define shot lists, timelines, SKU priorities, and asset requirements based on campaign objectives and retailer specifications.
• Develop preliminary shopper-facing copy in advance of photoshoots to guide asset creation and ensure consistency across retail environments.
• Plan and develop cadence for product, lifestyle, and video photoshoots for e-com channels, including booking photographers and talent as needed (handling releases), managing shoot days, ordering and inspecting products, and coordinating with internal teams and facility services.
• Coordinate with Associate Content Specialist on website needs for cost efficiencies.

Requirements

• Bachelor’s degree in Marketing, Digital marketing, or a related field
• A minimum of five years of shopper marketing experience (B2B experience preferred).
• Basic understanding of shopper marketing principles and how buyers interact across digital and distributor channels
• Experience supporting eCommerce platforms (e.g., Amazon, distributor websites, retail partner portals)
• Familiarity with digital merchandising best practices (product pages, content optimization, SEO, A+ content, etc.)
• Comfortable making data-informed decisions to improve performance
• Ability to work across Sales, Marketing, Product Management, and external partners
• Ability to balance brand objectives with sales goals
• Familiarity with creative workflows, approvals, and asset coordination
• Understanding of brand consistency across channels
• Attention to detail with the ability to manage multiple projects, timelines, and deliverables
• Adaptable and comfortable working in evolving or ambiguous environments
• Customer-focused with an interest in improving the buyer experience
• Ability to lift and/or move up to 10-25 pounds (with assistance) for occasional photo shoots.

Preferred

• Amazon experience
• B2B experience preferred

Benefits

• Medical/Dental/Vision
• 401(k) Retirement Plan
• Year-end Bonuses
• Life and AD&D
• Long- and Short-Term Disability Insurance
• Flexible Spending Account (FSA)
• Health Savings Account (HSA)
• Paid time off for vacation, sick and personal days
• Parental Leave
• Educational Assistance Program
• Employee Assistance Program
• Pet Insurance