Responsibilities

• The Associate Market Development Manager for Biosciences is a member of the North American Market Development team and is responsible for implementation of Go-to-Market and demand generation plans for a consumables' portfolio in our Molecular Biology business unit.
• The ideal candidate leads the development and execution of regional marketing plans to support the Bioscience sales team in a fast moving market environment.
• This individual is a successful, results-focused leader who coordinates closely with our Global Market Development team, Marketing Operations, Product Management, Commercial Sales, and Executive Management to help define, lead, and implement integrated marketing programs built to achieve sales, marketing, and portfolio goals.
• They will also lead projects and communicate with internal business partners to influence marketing campaign messaging and convert those messages into effective marketing programs leading to revenue, improved customer gratification, and market growth.
• This is a highly visible individual contributor role that delivers our tactical marketing goals for a large business. Successful candidates will be productive and additive to the vision of the Commercial Operations leaders and the Bioscience business teams within 120 days.
• What will you do
• Partner with cross-functional teams to develop tactical action plans that drive growth in key channels and customer segments
• Develop and drive messaging and tools that communicate the value proposition to our customers through multiple channels including our sales teams, digital marketing, and distribution.
• Achieve sales and market goals for your portfolio. Perform and present detailed analyses & routine reports of business performance.
• Provide Voice-of-Customer and Voice-of-Sales feedback to optimize the most effective product positioning and strategy.

Requirements

• Education Required: Bachelor’s degree in a life science or related field with 2+ years’ experience in a marketing role
• Preferred: Master’s degree in life sciences or experience in molecular biology labs, applications, or related-marketing role; MBA in marketing or business
• Knowledge, Skills, Abilities: Understands the customer value proposition and has experience in demand/lead generation strategies
• Knowledge, Skills, Abilities: Understands marketing planning and strategy; is familiar with life science research markets and competitors
• Knowledge, Skills, Abilities: Collaborates to work on problems of routine to diverse scope; influences cross-functional peer groups without direct authority; and identifies problems, answers questions, and gains participation of others to implement efficient solutions in a fast-paced, matrixed environment.
• Knowledge, Skills, Abilities: Has technical knowledge in molecular biology
• Knowledge, Skills, Abilities: Applies strong analytical skills to interpret business problems and identifies business needs from data
• Knowledge, Skills, Abilities: Provides strategic and tactical direction and expertise to the broader marketing team
• Knowledge, Skills, Abilities: Communicates to business partners with regularly oral and written messages updating key business metrics, successes, failures, standard methodologies, etc. to optimize strategies and tactics and achieve targets
• Knowledge, Skills, Abilities: Proactively and productively participates in cross-functional teams to achieve goals of the company, our customers, and our colleagues

Preferred

• Preferred: Master’s degree in life sciences or experience in molecular biology labs, applications, or related-marketing role; MBA in marketing or business