Associate Public Relations Manager

Kansas City, MO (Hybrid)

$40K/yr – $100K/yrMid Level1+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and coordinate global PR activities including building media lists, tracking coverage, conducting industry research, drafting foundational materials, maintaining status updates, and coordinating assets and vendor workstreams.

  • Focus on media lists, reporting, messaging, and client communications.
  • Support the end-to-end execution of global PR campaigns and product launches.

Job Description

Responsibilities

  • Media Database Management: Build, update, maintain highly targeted global veterinary trade, pet and pet food industry trade media lists, and additional consumer or niche media lists as needed.
  • Monitoring & Global Reporting: Manage the process for monthly and quarterly PR coverage tracking, analyzing metrics, and generating comprehensive impact reports for global stakeholders.
  • Research & Baseline Messaging: Conduct pet health industry research to draft baseline messaging documents, and other derivative materials on PR client key areas of focus.
  • PR Writing Support: Draft foundational PR materials, including media alerts, pitch angles, media briefs and bios, responses to media inquiries and other materials as needed.
  • Administrative & Account Support: Maintain PR status grid, take detailed meeting notes, and share clear, actionable status updates with clients and internal teams.
  • Vendor & Asset Coordination: Assist with asset management, research potential vendors, and support the execution of global PR campaigns and product launch toolkits.

Requirements

  • Experience: 1+ years of relevant experience in a PR agency or in-house communications department (highly relevant internships considered), with a strong focus on earned media experience.
  • Education: Bachelor’s degree in Communications, Public Relations, Journalism, Marketing or a related field.
  • A Passion for Animal Health/Science: Strong interest in pet health, companion animal health, veterinary science, etc. Background, education and/or experience in agriculture and large animal health (especially equine) is also of interest.
  • Skills: Excellent written and verbal communication skills; high attention to detail in data gathering and reporting, excellent listening skills and a desire to learn are essential.
  • Work Style: A fast, proactive learner who takes direction well and can work independently in a fast-paced global agency environment.
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VML

3.5 Glassdoor

VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience. For more information, visit www.vml.com.

Founded in 2024
New York, New York, US
33K employees (8,368 in marketing)
67% recommend to a friend
79% CEO approval

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Traffic Source Mix
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Current headcount: ~34.6K

Marketing Team

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4,123 (12% of company)
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14.5 years
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