Responsibilities

• Effective management and optimization of the live programmatic campaigns
• Meet client objectives while implementing and managing programmatic campaigns within agency trading desk
• Monitor and analyze campaign expectations on performance, brand safety and viewability to ensure the proper/agreed upon standards are met
• Manage campaign calendar, assets, screenshots, billing tracker and all pre/post launch processes
• Data analysis and optimization; keep optimization log and date of all optimizations made
• Provide performance snapshots and pacing on a weekly basis
• Contribute to analytics reporting with optimizations made, additional insights and the context of those insights
• Identify and diagnose issues quickly and then escalate those issues to the proper internal stakeholder before they become major problems
• Maintain strong vendor and cross-agency partner relationships
• Demonstrate confidence and actively participate in internal and external meetings

Requirements

• Bachelor's degree or equivalent education plus professional experience required
• 0-1 years of hands-on-keyboard, programmatic experience building and optimizing campaigns within demand side platforms
• Deep understanding of relationship between DSP and other platforms (including ad server, dynamic creative, integrations)
• Proficient in demand-side platforms: able to properly set up all components of a campaign with DSP, budget management, campaign optimization, understand creative testing and implementation/rotation, data analysis
• Audience planning and segmentation execution
• Proficient in third party verification tools (e.g., DoubleVerify, MOAT)
• Hands-on-keyboard experience within all or majority of channels: display, mobile, video, connected TV, DOOH, native, custom
• Proficient in Microsoft Office properties for day-to-day operational projects and client presentations
• Strong Excel skills (including pivot tables, formulas, etc.)
• Multitasking across clients to ensure the proper executions of several plans simultaneously