Digital Marketing Manager
Cresta
USA (Remote)
$100K/yr - $165K/yrIn-houseFull-timeManager3+ years exp.
9 hrs ago
Associate Program Marketing Manager
Reston, VA (On-site)
Salary Not AvailableMid Level2+ years expFull time
Posted 11 days ago
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Job Summary
Own and drive multi-channel marketing for gift cards, catering, and private events, leading cross-functional programs, digital collaboration, and performance analytics to grow revenue.
Job Description
Responsibilities
- Develop comprehensive multi- channel marketing strategies to grow gift card and catering /private event revenue streams in alignment with overall business goals.
- Analyze market trends and competitive landscapes to identify opportunities for growth.
- Partner with cross-functional teams ( Operations, IT, Finance/ Accounting, HR) to ensure alignment of marketing initiatives with broader organizational objectives . Become the marketing lead partner for the Catering/Private Events team.
- Work closely with digital team to understand OLO CRM platform , becoming a key resource for all things digital and email.
- Plan, execute, and optimize multi-channel marketing campaigns, including email, social media, digital advertising, PR, in-store promotions, to promote gift cards, catering and private events.
- Collaborate with brand/ creative team or create and develop engaging promotional materials.
- Work with marketing technology, guest engagement software, e- commerce platforms, business intelligence tools, point of sales systems, and mealtime/ catering platforms.
- Drive seasonal campaigns, special promotions, and key calendar events to maximize sales for gift cards and catering.
- Manage end-to-end execution of gift card program to include campaigns, tracking redemption, seasonal pushes , and partnerships.
- Analyze performance of gift card and catering/private events marketing campaigns and share key insights with leadership.
Requirements
- Bachelor’s degree in Marketing , Business, or related field.
- 2-4 years of marketing experience, preferably in hospitality, restaurant, or retail.
- Proven success in driving revenue through gift card, catering, or promotional campaigns assisting with marketing materials and collateral.
- Strong project management skills and comfortable juggling multiple projects and priorities.
- Strong knowledge of digital marketing, social media, and email platforms.
- Experience with campaign analytics and reporting (e.g., Google Analytics, CRM tools).
- Has analytical mindset with experience in excel.
- Experience with Adobe Suite and/or Canva.
- Excellent communication, project management, and collaboration skills.
- Creative thinker with a results-driven mindset and attention to detail.
Benefits
- Health/Dental/Vision
- Paid Time Off
- 401(k), matched up to 4%
- Short and Long Term Disability
- Tuition Reimbursement
- Employee Referral Program
- Pet Insurance
- Discounts: Hotels, Travel, Tickets, Restaurants
Thompson Hospitality Corporation
Thompson Hospitality is the largest minority-owned Food Service, and one of the largest Retail Food and Facilities Management companies in the country. It’s a trusted position which has given us a sensibility we also bring to our restaurant group and retail operations.We’re a family-run organization, built on values that carry over to more than twenty years of client, customer, and community relationships. Every one of us has the same goal: to provide the ultimate client experience. We ask, “How else can we help?” Then we make magic happen."It isn’t simply what you do in your life that matters, it’s who you are."This was the creed of Thompson patriarch and teacher, Fred Thompson, Sr. And this is how his children, Warren, Fred Jr., and Benita, have chosen to lead this company since its founding in 1992.What we do every day is in service of our many clients, customers, and communities across the country. We look at every person and project as the most important one of the day. And we are always adding services, products, and systems that make your life easier.Recognized as “Company of the Year” in 2010 by Black Enterprise Magazine, we’re a company whose performance is guided by six simple standardsServe the Highest Quality Food Provide World-Class ServiceMaintain Flexibility to Better Serve Our ClientsBe Accountable For Our ActionsCelebrate DiversityGive Back to Our CommunitiesOur mission is to provide a positive experience to every relationship in which we are involved: one Guest, one Client, one Team Member at a time.
Traffic Signals
Monthly Visitors
13.6K
Traffic Source Mix
Search
29.9%
Direct
51.1%
Referral
8.5%
Social
9.2%
Paid
1.1%
Headcount Trend
Current headcount: ~765
Marketing Team
Marketing Team Size
16 (2% of company)
Marketing Roles Posted (Last 30 Days)
1
