Associate Program Manager, Digital Marketing - Hybrid AZ

Phoenix, AZ (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive onboarding/offboarding and data-driven digital marketing operations for BWH Hotels’ hotelier partners, using AI-enabled analytics and cross-team collaboration.

  • Must-have: 3–5 years in marketing or hospitality and experience with AI-powered analytics.
  • Standout: Cross-functional data alignment with Salesforce and Brand teams; hybrid work model.

Job Description

Responsibilities

  • Manage end-to-end onboarding and offboarding processes for hoteliers within the BWH Hotels portfolio.
  • Ensure accurate setup and removal of digital marketing programs during transitions.
  • Maintain and update the Digital Marketing Dashboard to reflect current performance data.
  • Analyze key metrics and deliver actionable insights to senior leadership using advanced analytics and AI-driven tools.
  • Create, implement, and refine processes that improve team workflows and scalability.
  • Integrate AI solutions into workflows to streamline repetitive tasks and enhance data accuracy.
  • Partner with Salesforce, Analytics, Onboarding Managers, and Brand Managers to ensure data accuracy and alignment with marketing objectives.
  • Support hotelier engagement initiatives and represent the team at industry and hotelier events.
  • Assist with new hire training and contribute to departmental development initiatives, including AI tool adoption and best practices.
  • Participate in industry research to inform strategy and identify emerging AI trends relevant to digital marketing.

Requirements

  • Bachelor’s degree in marketing, communications, business, or a related field; or equivalent combination of education and experience.
  • Minimum 3 to 5 years’ related experience in marketing or the hospitality industry.
  • Time Management: Effectively prioritize tasks and manage deadlines using structured time management strategies to ensure consistent delivery across multiple projects.
  • Relationship Building: Develop and maintain strong relationships with hoteliers through proactive communication, including calls, emails, and in-person engagement at hotelier events.
  • Digital Marketing & AI Proficiency: Stay current on digital marketing tools and platforms (e.g., SEO, paid media, CRM systems) and leverage AI-driven solutions for data analysis, trend forecasting, and campaign optimization.
  • Software & Technology Skills: Demonstrate proficiency in Microsoft Office Suite, Quick Suite, and Salesforce for project and data management, while adopting AI-enabled tools to automate workflows and enhance reporting accuracy.
  • Analytical & Strategic Thinking: Apply critical thinking and analytical skills to interpret data, identify opportunities, and provide actionable insights using advanced analytics and AI-powered dashboards.
  • Communication Skills: Exhibit strong written, verbal, and presentation skills, supported by advanced computer literacy and the ability to communicate complex insights clearly and persuasively.
  • May travel up to 10% of work time.
  • This is a hybrid position, requiring an onsite presence Mondays, Wednesdays and Fridays at our Headquarters, with the option to work remote on Tuesdays and Thursdays. This hybrid model fosters intentional collaboration, teamwork, connection, and productivity, while still providing flexibility and work life balance.
  • In-office days may vary based on business needs, including meetings and company events.
  • This position is not eligible for immigration sponsorship.

Benefits

  • Medical/Dental/Vision available day one
  • Vacation/Sick- accruals start day one
  • Paid company holidays and personal holidays to celebrate what’s important to you
  • 401K - company contribution and match (U.S.)
  • Registered Retirement Savings Plan (RRSP) – company contribution and match (Canada)
  • Employee discounts/hotel discounts
  • Free financial and health wellness programs
  • Tuition Reimbursement
Best Western Hotels & Resorts logo

Best Western Hotels & Resorts

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel company within the BWHSM Hotels global enterprise. With 19 brands and approximately 4,300 hotels in over 100 countries and territories worldwide*, BWH Hotels suits the needs of developers and guests in every market. Brands include Best Western®, Best Western Plus®, Best Western Premier®, @HOME by Best WesternSM, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection® and BW Signature Collection®. Through acquisition, WorldHotelsTM Luxury, Elite, Distinctive and Crafted collections are also offered. Completing the portfolio is SureStay®, SureStay Plus®, SureStay Collection® and SureStay Studio® franchises**. For more information visit www.bestwestern.com, www.bestwesterndevelopers.com, www.worldhotels.com and www.surestay.com.* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.**All Best Western, WorldHotels and SureStay branded hotels are independently owned and operated.

Founded in 1946
Phoenix, Arizona, USA
17K employees (264 in marketing)

Traffic Signals

Monthly Visitors
6.3M
Monthly Google Ads Budget
$810.9K
Traffic Source Mix
Search
50.9%
Direct
29.2%
Referral
16.8%
Social
0.7%
Paid
2.2%

Headcount Trend

Current headcount: ~17.3K

Marketing Team

Marketing Team Size
152 (1% of company)

Funding

Total Funding
$2.5M
Last Raise
$2.5M
Private Equity, 5 years ago

Funding History

  • Sep 2020
    Private Equity • $2.5M

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