Associate, Planning

New York City, NY (Hybrid)

$34K/yr – $60K/yrIntern/New GradFull time

Posted 2 months ago

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Job Summary

Turn data into action by translating syndicated research into media plans, tracking objectives with weekly dashboards, and collaborating across client meetings and internal trainings to turn insights into measurable media outcomes.

  • Planning & Reporting: Gather data from research tools, audience analyses, and competitive reports to shape recommendations.
  • Measurement & Optimization: Analyze weekly dashboards and measure performance against objectives to extract insights and drive decisions.
  • Cross-Group Collaboration: Support client and publisher meetings and prepare status updates with the Strategist and team.

Job Description

  • Gather data to support media recommendations through syndicated research tools, target audience analyses, competitive reports, etc
  • Assist in the execution of the media plan by working with the team to prepare authorizations for client signature and insertion orders
  • Work with Strategist to prepare and distribute weekly status reports
  • Analyze results data in weekly client dashboards and begin to draw insights from big data
  • Measure media performance to determine the extent to which the original objectives were met
  • Participate in client and publisher meetings with opportunities to develop presentation skills
  • Attend learning & development training classes including but not limited to: digital and offline media concepts, visualization, presentation skills, tool trainings, etc
  • Attend internal and external (publisher) meetings and presentations

Marketing Team

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