Associate, Partnership Activation | Florida State University

Tallahassee, FL (On-site)

Salary Not AvailableEntry Level1+ years expFull time

Posted 4 months ago

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Job Summary

Drive sponsor activation and partner management to grow renewals for ASM Global’s university properties.

  • Must-have: Bachelor’s degree and 1 year in revenue generation or sponsorship in sports.
  • Standout: Cross-functional collaboration across university, athletics, and rights holders.

Job Description

Responsibilities

  • Own execution of contractually promised assets to drive partner renewals and extend sales coverage.
  • Serve as primary day-to-day contact for corporate partners.
  • Create proof of performance documents.
  • Promote ideation, development and execution of sponsorship activations.
  • Oversee and create events.
  • Manage interns.
  • Oversee gameday events.
  • Represent the University sports property, the University, and Legends Global professionally.
  • Ensure all revenue activities comply with laws, NCAA and conference rules.
  • Build understanding of all university and Legends Global units to leverage new business areas.

Requirements

  • Bachelor’s degree in Business Administration, Sports Management, Marketing, Communications, or a related field required
  • 1 year or related experience in revenue generation, sponsorship sales, or marketing within collegiate athletics, professional sports, media, or a related industry
  • Basic understanding of sponsorship negotiation and partner activation
  • Experience collaborating within university or multi-stakeholder environments
  • Strong understanding of marketing, CRM, and data analytics tools used in sports business
  • Experience collaborating with university administration, athletic departments, rights holders, and external agencies

Benefits

  • Medical, dental, vision, life and disability insurance
  • Paid vacation
  • 401k plan
ASM Global logo

ASM Global

ASM Global is the world’s leading venue management company and producer of live event experiences. Acquired by Legends in 2024, with over 400 premier venues worldwide, ASM Global operates and invests in the world's most important stadiums, arenas, convention centers, and theaters, including entertainment districts and mixed-use developments. We produce over 20,000 live events annually, welcoming more than 164 million guests each year. As the global leader in content programming and revenue optimization, our best-in-class management leverages the latest data-driven marketing strategies to deliver maximum value and profitability for venue owners. Beyond the walls of our venues, ASM Global is actively working to invest in people, strengthen our communities, and protect the environment. Our corporate social responsibility platform, ASM Global Acts, embodies a refreshing, modern commitment to social equity and global sustainability. A robust and growing DE&I initiative, commitment to local purchasing, and prioritizing green innovations (with an industry-leading 50+ certified green venues) are just a couple of examples of ASM Global’s impactful, environmentally friendly outlook. As the global industry leader, we understand the importance of setting an exceptional example while having a great time doing it.

Founded in 2019
Los Angeles, California, USA
2.6K employees (232 in marketing)

Traffic Signals

Monthly Visitors
40.5K
Traffic Source Mix
Search
52.2%
Direct
37%
Referral
7.7%
Social
1.8%
Paid
1.1%

Headcount Trend

Current headcount: ~2.6K

Marketing Team

Marketing Team Size
152 (6% of company)
Median Career Experience
11 years
Median Tenure
3.2 years
Marketing Roles Posted (Last 30 Days)
2

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