Associate, Media Relations

New York City, NY (Hybrid)

$68K/yr – $78K/yrEntry Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the end-to-end earned media program for healthcare clients, turning strategic plans into landed coverage across outlets and influencers.

Campaign orchestration: develop action plans, media targets, story angles, and outreach for integrated earned media campaigns.
Relationship and on-site execution: pitch reporters/influencers, manage coverage opportunities, and handle on-site media at events.
Team development and delivery: oversee timelines, mentor junior staff, and coordinate with senior leadership to solve execution issues.

Job Description

Serves as a key integrated team member in support of strategic earned media campaigns, including developing media relations action plans, goals and objectives, media targets, story angles and outreach approaches, in collaboration with and support from senior media relations team members
Generates story ideas and drafts media materials (e.g., media lists, written content, pitches and pitching reports), conducts outreach, and manages reporter/influencer relationships and media opportunities to land coverage
Research media topics, trends, important issues, and reporters in support of new assignments and projects, including new business opportunities
Attends client events and manages on-site media and influencers at local and national events
Maintains a keen interest in current news and industry trends; proactively shares insights with teams and clients to inform plans, strategies and activations
Anticipates and proactively offers solutions to senior team leadership for executional issues specific to assigned programs
Assists with client communication and manages detailed tasks with the account and earned media teams
Develops and manages project timelines and weekly action plans to ensure all deadlines on client programs are met
Identifies the development needs of junior staff and provides opportunities which allow staff members to reach their full potential

Adelphi Group

The Adelphi provides a wide range of strategic support services and consulting for global pharmaceutical clients. Adelphi is dedicated to the healthcare sector, providing services across strategic marketing, marketing and business intelligence, real-world observational research and disease-specific programmes, health and economic outcomes, market access, pricing and reimbursement, value insight, multi-channel health communications, scientific services, and strategic product development consultancy. Headquarters are located in Manchester, UK with offices in Europe and the US. Adelphi employs over 700 people worldwide.

Founded in 1986

Bollington, England, GBR

233 employees (19 in marketing)

www.adelphigroup.com