Associate Media Planner

New York City, NY (On-site)

$50K/yr – $74K/yrEntry LevelFull time

Posted 4 weeks ago

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Job Summary

Owns the end-to-end media buying and strategy process from research and tooling mastery to RFP execution, data presentation, trafficking, and reporting for campaign delivery.

  • Manages RFPs and executes approved media buys.
  • Leverages industry tools (MRI, @plan, Scarborough, AdRelevance, CMR) for research and data gathering.

Job Description

Responsibilities

  • Gathering information during the media buying and strategy stage (cue impeccable research & organization skills)
  • Mastering media research tools to ferret out the best available information and data out there (tools include MRI, @plan, Scarborough, AdRelevance and CMR)
  • Managing Requests for Proposal and assuming full responsibility for execution of approved media buys
  • Inputting data into presentation format (PowerPoint, Prezi and Keynote wizards need apply)
  • Organizing and overseeing the trafficking and implementation process of Web creative as well as monitoring campaign delivery and compiling reporting

Requirements

  • Four years of college education and one to three years of experience in an office environment (preferably at a communications-related company, and ideally at a creative agency)
  • Computer skills that make the old guys envious, as well as an intuitive understand of the digital tools that are reshaping the media and advertising world every day
  • Effective time-management, impeccable attention to detail and a compulsive ability to stay organized amidst many moving parts
  • Amazing communication skills – you’re straightforward, you’re candid and, above all, you’re thoughtful & kind
  • Proficiency in managing numbers – if you can whip through an Excel document, you’ve got an ace in your pocket
  • A love of media – and the motivation to learn everything you can and get better at everything you do
  • Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Preferred

  • Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Benefits

  • medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
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Digitas North America

3.9 Glassdoor

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Founded in 1980
Boston, Massachusetts, US
2.8K employees (892 in marketing)
74% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
67.2K
Traffic Source Mix
Search
42.7%
Direct
42.7%
Referral
6.8%
Social
6.2%
Paid
1.1%

Headcount Trend

Current headcount: ~2.9K

Marketing Team

Marketing Team Size
673 (23% of company)
Median Career Experience
11 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
31

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