Blend360

Associate Media Planner

New York City, NY (On-site)

$20/hr – $25/hrEntry Level1+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the OOH plan execution and audience-driven optimization in a multi-campaign context, coordinating research, planning, and vendor negotiations to hit measurable outreach goals.

  • OOH Campaign Execution: End-to-end planning from audience insight through to delivery and results tracking.
  • Campaign Planning & Analytics: Build plans, cost schedules, and performance summaries; surface feedback in the planning platform.
  • Partnerships & Coordination: Align with account teams and creatives while managing vendor relationships and multi-campaign workloads.

Job Description

  • Support end-to-end OOH campaign planning, from audience research and market selection through to proposal delivery and execution
  • Build and maintain campaign plans, cost schedules, and performance summaries using internal tools
  • Research target audiences and analyze their characteristics, behaviors, and media habits
  • Collaborate with account managers, clients, and creative teams to align on objectives and strategies
  • Become a proficient user of the clients planning platform, and surface product feedback to senior team members
  • Manage relationships with OOH media vendors and support negotiations under the guidance of senior planners
  • Juggle tasks across multiple active campaigns simultaneously, meeting internal and client deadlines
  • 1–3 years of experience in OOH or broader media planning
  • Familiarity with core OOH formats (billboards, transit, experiential, DOOH) and how they fit into a broader media mix
  • Working knowledge of audience and measurement tools (GeoPath, Nielsen, Google Analytics, or similar)
  • Strong organizational skills and comfort managing multiple deadlines at once
  • Clear communicator — in writing, in presentations, and across internal teams
  • Comfortable in spreadsheets and web-based planning platforms
  • Analytically curious, with an eye for data and performance metrics
  • Ability to work EST hours
  • Exposure to multi-channel campaign planning (digital + OOH)
  • Familiarity with campaign evaluation and attribution methodologies

Marketing Team

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