Responsibilities

• Own end-to-end OOH planning from audience research to execution, coordinating with clients, account managers, and creative teams.
• Build campaign plans, cost schedules, and performance summaries using internal tools, and surface product feedback to senior team members.
• Research target audiences and analyze their characteristics, behaviors, and media habits.
• Collaborate with account managers, clients, and creative teams to align on objectives and strategies.
• Become a proficient user of the clients planning platform, and surface product feedback to senior team members.
• Manage relationships with OOH media vendors and support negotiations under the guidance of senior planners.
• Juggle tasks across multiple active campaigns simultaneously, meeting internal and client deadlines.