Responsibilities

• Omnichannel Programmatic Media Strategy
• Provide input and recommendations on appropriate channel mix and consideration set development for your clients
• Continuously improve our offering and look to scale appropriately
• Work with partner agencies on new business opportunities and pitches
• Lead media collaboration with senior internal and external stakeholders spanning agency client teams, digital, strategy & planning, and analytics as well clients and vendor partners
• Develop close working relationship with client and agency brand teams to drive their understanding of programmatic omnichannel media, and the offering capabilities in order to grow adoption of media as part of a holistic go to market strategy that has media KPIs connected to brand business KPIs for our clients
• Develop, apply and share best practices for ongoing programmatic campaign management, reporting, and execution
• Work on continuously providing trends and POVs across our agencies to ensure that we can communicate the value to our clients on a regular basis
• Support processes and approach to directing trading and ad operations teams as needed
• Media Planning

Requirements

• Bachelor’s degree with a minimum of 4 years of progressively senior experience in programmatic, ad operations or biddable media on the sales, agency or ad tech side
• Experience designing and implementing pharmaceutical programmatic media campaigns
• Candidates should be knowledgeable in how to leverage multimedia in the programmatic media environment
• Experience in pharmaceutical or healthcare space required
• Experience in other biddable media platforms a plus (e.g. paid social, paid search)
• Excellent presentation skills, and history of successful client engagements
• Exceptional organizational skills, multi-tasking capabilities and detail oriented
• Strong analytical abilities and quantitative skills