Associate Media Director, Planning

Los Angeles, CA (Hybrid)

$120K/yr – $150K/yrSenior Level6+ years expFull time

Posted 1 day ago

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Job Summary

The role leads national media planning and execution, guides cross-functional teams, mentors staff, and manages client relationships while driving strategic, data-driven media strategies and staying ahead of industry trends.

Owns media planning for national campaigns and partner alignment
Guides cross-functional teams and mentors Associates and Supervisors
Delivers insights, research, and performance recommendations

Job Description

Responsibilities

Lead the media planning efforts for national campaigns, focusing on awareness-driven strategies.
Collaborate with planning leads, marketing science teams, and creative counterparts to establish clear media objectives and drive strategic alignment.
Demonstrate initiative by exploring new media solutions, utilizing strategic thinking and creativity to develop innovative alternatives.
Manage client relationships and day-to-day queries, providing strategic direction and guidance to media teams.
Oversee media execution, ensuring timely delivery against key milestones.
Develop and implement media strategies across partners ensuring optimal use of platforms.
Manage and mentor the development of Associates and Supervisor teams, fostering their skills and supporting career growth.
Lead the process of compiling and interpreting media research to inform media plan development and recommendations.
Maintain strong working relationships with internal media planners, creative teams, and clients, acting as a key strategic media partner.
Stay ahead of industry trends, exploring new opportunities and meeting with media/vendor representatives to inform strategic decisions.

Requirements

6+ years’ experience in media planning, focusing on cross-channel activation.
At least 3 years of management experience.
Proven ability to integrate media, creative, MKS and brand objectives, collaborating with cross-functional teams.
Experience managing client relationships, ensuring alignment and timely execution of media plans.
Hands-on campaign execution, using data and insights to optimize performance.
Agency experience, particularly with integrated media campaigns.
Proficiency in programmatic and social platforms planning and activation
Proficiency in media planning tools (MRI, Omni, Kantar, Luci, MediaRadar, Pathmatics, etc.)
Strategic partner mindset, offering insights and recommendations to optimize results.
Experience managing multi-million-dollar media budgets, ensuring efficient allocation and ROI.

Critical Mass

3.1 Glassdoor

Critical Mass is a team of 1,900 inspired folks based in 13 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients. We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

Founded in 1996

Calgary, Alberta, CAN

1.8K employees (728 in marketing)

www.criticalmass.com

43% recommend to a friend

44% CEO approval