Responsibilities

• The paid search associate media director is responsible for the daily management of assigned accounts and media teams.
• This role oversees the development, presentation, implementation and optimization of the Media strategy within the framework of the overall plan.
• This role is the key facilitator of cross-functional collaboration within the agency.
• In addition, this role is responsible to support business improvement by meeting personal and departmental goals and objectives timely and effectively.
• Ensures paid search accounts are delivering on client expectations
• Collaborates with integrated media and analytics teams to develop recommendations as well as provide analysis and actionable insights
• Forms decisive and insightful strategies to meet client objectives
• Helps craft client objectives based on business and marketing knowledge
• Demonstrates thorough understanding of client business and how to achieve results
• Builds options to address objectives, works with internal teams to bring to life

Requirements

• A bachelor’s degree in a related field.
• 8-10 years of hands-on paid search/SEM experience (current title should be Supervisor level or greater).
• Working knowledge of Google Ads and Microsoft Ads
• Experience managing multiple paid search accounts and thought leadership on the effects of A.I. on Search
• Experience using Google Analytics 4 (GA4)
• Experience with organic search/SEO principles, third-party bidding tools (e.g., Search Ads 360), Google Looker Studio, and competitive insight tools (e.g., SEMRush)
• Proficiency in Google Shopping and Performance Max (PMAX)
• Local market planning/buying exposure a plus.
• Experience managing multiple clients
• Experience in personnel administration, staffing, recruitment, and training.

Preferred

• Local market planning/buying exposure a plus.