Responsibilities

• Keen understanding of consumer behavior, trends and the competitive landscape and translation to actions
• Strong cross-functional collaborator
• Lead key research (concepts, CLT)
• Lead projects through the Gate process
• Governance process owner
• Innovation Reporting
• Developing robust launch strategy and execution plans against them
• Elevating Hershey capabilities in innovation via thought leadership and training
• Strong connectivity with cross-functional teams, international teams and management

Requirements

• Solid foundational marketing training in top tier CPG (Innovation experience not required but preferred)
• Proficient with Nielsen, Project Management Software & PowerBI
• Ability to think creatively to develop breakthrough ideas, approaches and strategies
• Dynamic, high energy, curious and resilient individual
• Results and solutions oriented with strong analytical ability
• Demonstrated ability to interact with cross functional departments, including Sales, Category Development, Finance, Operations, Research and Development, and Consumer Insights and Research
• B. Comm. with Marketing major preferred
• 2-3 years or more in consumer-packaged goods - brand marketing a necessity
• Experience with innovation and marketing essentials (brand reviews, brand plans, Integrated Marketing Communications process, formula/packaging development)
• Experience with ground up innovation (insight to idea to commercialization to in-market) preferred, not required

Preferred

• Experience with cross-functional teams in international scope.

Benefits

• Of course… exposure to some of the finest chocolate and non-chocolate confectionery products
• Health and Wellness Reimbursement program as well as other great employee benefits
• Corporate social responsibility programs - because we should leave the world a little better than we found it
• Fantastic reward and recognition programs
• Flexible Work Environment