Responsibilities

• Maintain a site calendar detailing scheduled campaigns
• Oversee and update the content on Peet’s website ensuring it remains up-to-date, informative and user friendly - this includes seasonal sales, omni-channel support and our Holiday experiences
• Execute creative briefs and kick offs, partner with the content and creative teams to execute creatives
• Monitor and analyze the performance of digital content tracking key metrics
• Work closely with cross functional teams including marketing, design, and Dev to ensure consistent delivery of brand messaging and promotions including for product or partnership launches
• Lead strategy, content execution and reporting for our SEO initiatives (AI and traditional SEO) with our agency partner

Requirements

• A positive, fully engaged team member with strong verbal and written communication skills
• Self-motivated and proactive, always looking for ways to improve and add value
• Highly organized, detail-oriented, and able to manage multiple priorities and deadlines
• Strong in time management, planning, and prioritization in a fast-paced environment
• Experienced in content management and web development, with proficiency in onsite merchandising
• Customer-focused, with a solid understanding of e-commerce and marketing fundamentals
• Analytical and data-driven, able to evaluate performance and recommend next steps

Preferred

• deep love for coffee and a creative mindset to help engage and inspire coffee enthusiasts worldwide