Responsibilities

• Campaign Performance Monitoring & Optimization
• - Design and implement robust tracking frameworks across paid media, organic channels, email, and web to monitor campaign performance in real time.
• - Conduct deep-dive analyses on campaign KPIs (CTR, CPA, ROAS, engagement metrics) to identify trends, anomalies, and optimization levers.
• - Partner with campaign managers to develop A/B testing strategies and interpret results to refine targeting, messaging, and channel mix.
• Advanced Dashboard Development & Data Visualization for Marketing Data Storytelling
• - Build and maintain dynamic, multi-layered dashboards in Google Looker Studio that integrate data from GA4, CRM, ad platforms, and marketing automation tools.
• - Ensure dashboards are tailored to marketing stakeholder needs—executive summaries for leadership, granular views for marketing channel owners, and predictive insights for strategists.
• Conversion Tracking & Strategic Reporting
• - Implement and validate conversion tracking across platforms using GTM, GA4, and custom event tagging.
• - Develop narrative-driven performance reports that combine quantitative rigor with strategic storytelling, highlighting campaign impact, audience behavior, and growth opportunities.

Requirements

• Bachelor’s degree or equivalent experience
• 3+ years of experience in digital marketing or a related field.
• Expertise in tracking and interpreting key digital marketing metrics (CTR, CPA, ROAS, engagement, funnel conversion)
• Hands-on experience with GA4, Google Tag Manager (GTM), and event tracking implementation.
• Experience integrating data from multiple sources (GA4, CRM, ad platforms, marketing automation tools).
• Ability to support A/B testing, audience segmentation, and creative performance analysis.
• Strong understanding of digital campaign lifecycle, including planning, execution, measurement, and iteration.
• Required Competencies: Skilled in crafting narrative-driven reports that combine data insights with business context.
• Ability to translate campaign data into actionable insights that inform strategy and execution.
• Strong understanding of digital campaign lifecycle, including planning, execution, measurement, and iteration.

Preferred

• EWorking knowledge of SQL, BigQuery, or other data querying tools for custom analysis a plus.
• Google Analytics 4 certification

Benefits

• Medical and Behavioral Health Coverage
• Plan options with individual and family coverage which includes wellness, hospitalization, and fertility assistance.
• Both plans include GSUSA partial subsidy of premium costs
• Dental and vision coverage
• Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) including Health, Dependent Care, and Limited FSA for those with Health Savings Accounts
• Company-paid life insurance
• Flexible work arrangements
• 12 weeks of paid parental leave
• 401(K) with company match
• Short- and Long-Term Disability for salary continuation