Associate Manager, Social & Dgtl Sponsor Mktg at Los Angeles Lakers | El Segundo, CA | $70K/yr – $80K/yr

Los Angeles Lakers

Associate Manager, Social & Dgtl Sponsor Mktg

El Segundo, CA (Hybrid)

$70K/yr – $80K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end execution of sponsor-driven social programs, turning partnerships into timely, compliant content that resonates with fans while upholding Lakers brand standards.

Coordinate sponsor content calendars, asset tracking, approvals, and publishing across platforms.
Educate internal teams on platform best practices, performance benchmarks, and brand storytelling.
Deliver monthly performance recaps with trends and improvement opportunities.

Job Description

Responsibilities

Serve as the primary marketing point of contact for sponsor-related social and digital programming, assisting in ideation and development of sponsor marketing assets
Drive value to corporate partners by building series that adhere to social and digital best practices, balancing optimized performance and sponsor needs
Integrate Corporate Partnership content into the broader social strategy, ensuring partner posts align with team priorities, fan sentiment, and organic content priorities
Ensure contractual deliverables are translated into clear, executable social plans
Educate account teams on platform best practices, performance benchmarks, Lakers brand standards, and social-first storytelling
Coordinate and implement daily sponsor marketing content, owning sponsored content calendar, timelines, asset tracking, approvals and publishing
Submit, prioritize and track social and digital sponsor requests on Wrike and across various trackers, ensuring clear documentation and status
Manage and track multi-layer approval workflows
Write copy and schedule sponsored content across social platforms, adhering to Lakers brand voice and sponsor requirements
Deliver monthly recap reporting across organic and partnership social performance, flagging trends, learnings, and opportunities to improve results

Requirements

Bachelor’s degree in marketing, advertising, communications, or related field; advanced or continuing education preferred
Minimum 2-4 years in marketing with experience managing sponsor assets and programs
Proven marketing experience with multi-stakeholder campaigns with layered approvals in dynamic environments
Demonstrated ability to guide and persuade internal teams through digital marketing and social media best practices
Knowledge and experience publishing on social media platforms (Meta, TikTok, YouTube, X, Snapchat and more)
Project Management Software (Wrike, Jira, Trello)
Social and digital platform-native analytics and reporting tools
Microsoft Office (Excel, PowerPoint, Outlook, SharePoint)
Understanding of brand sponsorship and digital marketing assets for corporate partners
Knowledge of social media platforms and how brands and sponsors integrate across digital platforms

Nice to Have

Advanced or continuing education preferred
Experience with brands, sports, entertainment, or live events strongly preferred

Benefits

Note

Los Angeles Lakers

The Los Angeles Lakers are a professional basketball team located in Los Angeles, California. The Lakers are members of the National Basketball Association, playing in the Pacific Division of the Western Conference. The team originated in as the Minneapolis Lakers, moved to Los Angeles prior to the 1960 season. In their time in Los Angeles, the Lakers have called the Sports Arena, The Great Western Forum and STAPLES Center home.On the court, the Lakers have won 12 Championships in LA, in 1972, 1980, 1982, 1985, 1987, 1988, 2000, 2001, 2002, 2009, 2010, and 2020, to go with the 5 Championships won by the franchise while in Minneapolis.

Founded in 1948

El Segundo, California, USA

1.1K employees (178 in marketing)

www.lakers.com