Responsibilities

• Execute and optimize paid media campaigns across key acquisition channels to efficiently grow memberships, email audiences, direct products, and brand licensing initiatives.
• Monitor and analyze campaign performance against acquisition goals, identifying trends and opportunities to improve efficiency, scale, and return on investment.
• Manage day-to-day campaign setup, pacing, budgets, targeting, creative rotation, and ongoing optimizations with close attention to detail.
• Translate performance data into actionable insights and recommendations that inform campaign strategy and future investment decisions.
• Partner with cross-functional stakeholders across consumer marketing, editorial, creative, analytics, and other teams to support business priorities and campaign goals.
• Test and evaluate audiences, creative, messaging, placements, and other campaign variables to identify opportunities for incremental growth.
• Maintain accurate reporting and campaign documentation while helping communicate results, learnings, and next steps to key stakeholders.
• Stay current on paid media trends, platform capabilities, measurement approaches, and emerging opportunities that can strengthen Hearst Magazines’ acquisition strategy.

Requirements

• 2+ years of experience in performance marketing, paid media, growth marketing, digital acquisition, or a related area.
• Hands-on experience executing and optimizing paid media campaigns, with an understanding of key performance metrics and acquisition economics.
• Strong analytical skills and comfort working with campaign data to identify trends, diagnose performance, and recommend next steps.
• Excellent attention to detail, with the ability to manage multiple campaigns, priorities, budgets, and deadlines simultaneously.
• Strong communication and collaboration skills, with the ability to work effectively across teams and translate data into clear, actionable insights.
• A curious, test-and-learn mindset and enthusiasm for identifying new ways to improve marketing performance.
• This role is based in New York City and requires working in the office four days per week.

Benefits

• Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
• Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
• Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
• Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
• Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
• Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.