Own media measurement for Unilever campaigns and translate data into actionable growth insights, coordinating with WPP Unite, Unilever teams, and external partners while applying best practices for ROI, attribution, and evaluation.

• Responsibilities: Execute and advance media measurement for campaigns including setup, reporting, ROI analysis, attribution, and evaluation of campaign effectiveness.
• Responsibilities: Develop data-driven insights and clear business narratives presented to Unilever stakeholders with analytical rigor.
• Responsibilities: Collaborate with internal WPP Unite teams, Unilever partners, and external vendors on measurement projects and KPI development.
• Responsibilities: Support automation and evangelization of data inputs/outputs and dashboards tailored for Unilever’s needs.
• Responsibilities: Stay current on trends in media measurement and analytics tools, bringing WPP thought leadership to Unilever.
• Responsibilities: Manage relationships with agencies and vendors under WPP guidance aligned with Unilever objectives.
• Responsibilities: Partner with Data Engineering for data and dashboard support and with Advanced Analytics for applying advanced methods, while not owning data pipelines or model development.