Associate Manager, Consumer Integrated Marketing - New Verticals Habituation at DoorDash | Austin, TX | $109K/yr – $160K/yr

DoorDash

Associate Manager, Consumer Integrated Marketing - New Verticals Habituation

Austin, TX (Unknown)

$109K/yr – $160K/yrMid Level5+ years exp

Posted 2 months ago

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Job Summary

Own the habituation strategy and cross-functional marketing execution to grow repeat engagement, MAU, and category trials by turning consumer insights into value messaging and integrated campaigns across New Verticals.

Habituation strategy and roadmap: Define goals with leadership to drive value-driven engagement across channels.
Integrated campaigns: Lead full-funnel activation across paid, owned, earned, and in-app to accelerate growth and retention.
Voice of the customer: Surface motivations and barriers to inform marketing and product roadmaps.

Job Description

Responsibilities

Lead the Habituation vision: Work with the Senior Manager to define the strategy, goals, and roadmap for driving repeat engagement and communicating DoorDash's value proposition across New Verticals.
Lead integrated go-to-market planning: Build and execute full-funnel marketing campaigns that drive growth through paid, owned, earned, and in-app channels.
Act as the voice of the customer: Deeply understand consumer motivations and barriers, surfacing insights that inform both marketing and product roadmaps.
Partner cross-functionally: Serve as the "hub" within marketing — collaborating across Brand, Creative, Retention, Performance, and CRM — while supporting the development and execution of integrated campaigns and initiatives in partnership with Creative, Growth, Retention, Organic Social, and Influencer teams
Stay ahead of the curve: Track key metrics, cultural trends, and competitive insights to evolve how DoorDash shows up for customers in value and habit-building moments.
We also identify, test, and scale habituation opportunities that get consumers to try new categories and drive MAU growth.

Requirements

5+ years of marketing experience in a corporate or startup environment, with a focus on retention and product marketing in a B2C environment
Fluency across the marketing mix — you understand how brand, CRM, paid, and lifecycle channels work together to drive both short- and long-term growth.
Experience in lifecycle, growth, or value-based marketing.
A strong strategic and analytical mindset — you translate data and audience insights into clear marketing actions and measurable business outcomes.
Experience shaping affordability or value narratives, including promotions, pricing, or perception-of-value campaigns.
Exceptional cross-functional influence, with the ability to build alignment and drive execution without direct authority.
A creative, collaborative problem-solving approach — you thrive in ambiguity, think like a GM, and love solving for "why" before the "what."
A bias for action and ownership — you're dependable, self-directed, and skilled at prioritizing impact in a fast-paced environment.
Education: Bachelor's degree required.

Preferred

Bonus: Experience in paid marketing, SEO/SEM, or lifecycle optimization.

Benefits

comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.

DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly and always learn and reiterate to support merchants, Dashers and the communities we serve. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods. DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. Our leaders seek the truth and welcome big, hairy, audacious questions. We are grounded in our company values, and we make intentional decisions that are both logical and display empathy for our range of users—from Dashers to Merchants to Customers.

Founded in 2013

San Francisco, California, USA

75K employees (1,014 in marketing)

careersatdoordash.com