Responsibilities

• Assist in the development and implementation of short and long-term marketing objectives and strategies.
• Assist the HOPWTR marketing team and Consumer Insights team in the development of brand positioning and consumer targets.
• Participate in the creative development process and support execution of all national and local advertising campaigns across all channels.
• Lead day-to-day brand budget management; responsible for maintaining budgets and forecasts monthly.
• Lead brand business analysis, using internal and external data sources to continuously monitor business and brand health performance to ensure brand is tracking against goals.
• Assist the HOPWTR marketing team and Media Planning team in the development of all media plans and initiatives, both on national and regional/local levels.
• Assist the HOPWTR marketing team in working with the Retail/Trade Marketing team to develop brand promotions, helping to direct the development of all national and local consumer promotion programming at retail.
• Assist the HOPWTR marketing team and the Lifestyle & Experiential Marketing team in the identification and development of assigned event marketing programming, which include sponsored events, charitable donations, trade related functions, etc.
• Work with the Field Marketing team to ensure strategies and tactical plans are executed for all relevant local markets.
• Utilize competitive, category, consumer, shopper, and retailer insights to further validate and optimize concepts that will drive growth volume and meet objectives.

Requirements

• Bachelor's degree in relevant field (Marketing, Business, Management, etc.), plus 3-5 years of progressive experience in the CPG industry.
• Exceptional organization and project management skills
• Strong writing, presentation and verbal communication skills
• Strong commercial and financial acumen
• Demonstrated skill in leading strong cross-functional teams; experience managing agency partners
• Demonstrates a genuine desire and passion for the consumer packaged goods industry

Preferred

• MBA and 1-2 years of brand management experience preferred
• Bilingual (Spanish) preferred
• Experience working with 3rd party data sources (IRI, Nielsen)
• Consumer packaged goods related experience a plus

Benefits

• comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.