Responsibilities

• Orchestrate end-to-end upper-funnel media strategy across TV, paid social, digital, and search to maximize brand awareness and consumer consideration
• Direct omnichannel owned-channel initiatives-including CRM, DTC, web, and loyalty programs-to optimize consumer journeys and boost customer retention.
• Manage cross-functional execution and top-tier agency partnerships through rigorous MLR review and OTIF asset trafficking to ensure seamless campaign delivery.
• Architect influencer programs and cultural tentpole platforms to expand brand reach and deepen engagement across always-on and moment-based channels.

Requirements

• 3+ years of progressive brand marketing and integrated communications experience within CPG, health, or nutrition.
• Specialized expertise managing integrated full-funnel content across TV/ADTV, paid social, search, CRM, DTC, and web ecosystems.
• Proven track record of steering agency partners, navigating complex MLR routing, and executing OTIF asset trafficking for high-visibility campaigns.
• Bachelor's degree in Marketing, Communications, or a related field with strong cross-functional leadership and agile execution skills.

Benefits

• comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).