Associate Manager, Affiliate

St. Petersburg, FL (On-site)

$65K/yr – $73K/yrMid Level2+ years expFull time

Posted 1 month ago

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Job Summary

Own and optimize the affiliate channel end to end with data driven growth across Champs Sports US & CA, while managing a multi million dollar program and cross functional partners.

  • Affiliate Strategy: build and own the flagship plan, tie growth, ROAS, and traffic to revenue signals.
  • Budget & KPI: govern commissions, forecast spend, and define reporting to executives.
  • Partnership Execution: manage relationships with affiliates, agencies, and cross‑functional teams to scale performance.

Job Description

  • Co-Own and develop affiliate marketing strategy, leveraging data to drive action and growth across Champs Sports US & CA.
  • Define holistic affiliate marketing strategy to meet/excel goals in areas such as growth in irevenue, iROAS, customer acquisition/retention, and qualified traffic.
  • Establish, build, and maintain relationships with current, and new affiliates, including loyalty, buy now pay later sites, coupon sites, and bloggers/influencers.
  • Research, evaluate, and test new technologies, and opportunities within affiliate/partner landscape.
  • Manage multi-million-dollar budget, including the development/negotiation of commission structures, forecasting budget performance, KPI Development, and communicating results.
  • Drive KPI Development, and internal reporting against goals, forecasts, results, and challenges.
  • Ensure teams’ consistent KPI usage, tracking, and definitions.
  • Present accurate, and timely results to senior management, and other stakeholders
  • Ensure partners are compensated according to contractual obligations and guidelines
  • Assist with managing the agency and team’s deliverables on objectives and performance monitoring
Foot Locker logo

Foot Locker

3.6 Glassdoor

Foot Locker, Inc. is a leading footwear and apparel retailer that unlocks the “inner sneakerhead” in all of us. With approximately 2,500 retail stores in 26 countries across North America, Europe, Asia, Australia, and New Zealand, and a franchised store presence in the Middle East and Asia, Foot Locker, Inc. has a strong history of sneaker authority that sparks discovery and ignites the power of sneaker culture through its portfolio of brands, including Foot Locker, Kids Foot Locker, Champs Sports, WSS, and atmos. Our corporate headquarters is in New York City. We have domestic U.S. offices in St. Petersburg, FL; Camp Hill, PA; Junction City, KS; Los Angeles, CA; and Wausau, WI. Our European head office is in Utrecht, The Netherlands and is staffed with professionals from over 30 different countries who live, eat and breathe sneakers. Our Asia Pacific head office is based in Brisbane, Australia. Together, we are a team of customer-obsessed-sneaker-experts responsible for creating meaningful connections and unrivaled experiences with the diverse communities we service. We play to win and succeed as a team. We attribute our success to the drive and intelligence of our team members. We firmly believe that “everyone leads” at Foot Locker and are committed to leveraging the passions of our leaders across the globe. We offer our team members tools and resources to build their capabilities and cultivate a path for their career growth. We have and will continue to succeed as a great company through these ideals and strong leadership. Relentlessly committed to fuel a shared passion for self-expression, we create unrivaled experiences at the heart of the sport and sneaker communities through the power of our people. If you want to be a part of something bigger than you can imagine, you’ve come to the right place. To learn more about the incredible impact we’re making on both our local and global communities, visit our Foot Locker LinkedIn Life pages.

Founded in 1974
New York, New York, USA
11K employees (421 in marketing)
84% recommend to a friend
97% CEO approval

Traffic Signals

Monthly Visitors
53.2K
Traffic Source Mix
Search
43.7%
Direct
39.8%
Referral
12.1%
Social
2.8%
Paid
1.3%

Headcount Trend

Current headcount: ~10.9K

Marketing Team

Marketing Team Size
361 (3% of company)
Median Career Experience
12 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
5

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