Responsibilities

• Assist industry managers and specialists with marketing efforts related to products and services within the Education industry
• Coordinate creation of new marketing collateral including industry-related brochures, e-mails, newsletters, and event fulfillment packages
• Coordinate content creation and engagement with Esri through social media
• Coordinate creation of advertisements for industry communication and GIS publications
• Identify, recruit, and follow up with customers and partners to write articles for Esri publications
• Update industry sections of Esri websites, both externally and internally
• Work with Events Team to coordinate participation at trade shows, conferences, user groups, and other meetings including promotion, packaging, shipping, and staff travel plans
• Execute and track promotional activities including print; web; social media; and events (such as trade shows, seminars) as required

Requirements

• 1+ year of GIS marketing or industry marketing, within the education or related industries
• Excellent written and verbal communication and interpersonal skills
• Experience with marketing automation, digital marketing campaigns, social media, and web technologies
• Ability to work on multiple tasks simultaneously and adapt to changing priorities
• Ability and willingness to travel
• Visa sponsorship is not available for this posting; applicants must be authorized to work for any employer in the U.S.
• Bachelor’s degree in marketing, communications, GIS, geography, other earth sciences, or related field

Preferred

• Strong analytical and problem-solving skills
• Familiarity with Adobe Analytics, Adobe Sites, Adobe Social
• Knowledge of Salesforce and Workfront

Benefits

• Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth.