Responsibilities

• The Associate Director creates and maintains team dynamics with a focus on learning and innovation
• Actively ensures strategic consistency across all elements of plan development and implementation
• Proactively explore and recommend ways to further service and grow client relationships
• Along with the Director, manages large-scale partner relationships to foresee future needs and provide client support
• Provide thought leadership for the junior team in the areas of video marketing and technology
• Create and articulate clear performance metrics and develop associated reports that measure KPI’s
• Analyze historical and current campaign results to optimize learning and ensure continuous improvement
• Oversee the buying & implementation of Video campaigns, coordinating internal resource, setting best practice and working on planning frameworks

Requirements

• 4+ years knowledge of the principles of advertising, marketing and media
• Knowledge of the dynamics of media, specific to video investment, both linear and digital (programmatic buying)
• Hands-on keyboard experience in DV360 and Prisma
• Client-facing and thought leadership
• Understanding of the skills and functions of the Investment side of the business, as well as the Strategic Business Units’ competencies
• Ability to foster a strong, cohesive working team, providing leadership and instruction
• Understanding of marketplace dynamics, working with Director to formulate marketplace strategies
• Strong overall communication skills with a focus on presentation excellence