Associate Director, Video Partnerships at IPG Mediabrands | New York City, NY | $110K/yr – $120K/yr

IPG Mediabrands

Associate Director, Video Partnerships

New York City, NY (On-site)

$110K/yr – $120K/yrSenior Level6+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the partner ecosystem and marketplace strategy, turning client KPIs into action across media partnerships, cross-craft collaboration, and budget optimization.

Own end-to-end partnership management and video plan execution to hit client KPIs.
Break down silos and design optimal tactics with Craft Teams and partners to maximize value and service levels.
Allocate budgets, negotiate media partnerships, and build a dynamic ecosystem that drives campaign outcomes.

Job Description

Responsibilities

Collaborate with Comms Design, Analytics, CAM, and Strategy to ensure alignment with and delivery against client KPI’s
Direct communication with clients for marketplace intelligence, negotiation, and video partnership needs, and take ultimate accountability for team’s day-to-day responsibilities
Identify synergistic and/or targeted opportunities on an on-going basis for clients to further drive their business
Manage cross-craft and partnership deliverables and expectations with clients to deliver against client KPIs
Establish and maintain mid-level partner relationships on behalf of the agency and client
Accountable for video plan output timeliness, accuracy, and overall excellence
Negotiate media partnerships and act as the main advocate to secure the strongest value and service from all partners
Break down silos, work with Craft Teams and partners to design the optimal tactics for the buy, manage process, accountability, and ownership of deliverables
Develop the most effective and dynamic ecosystem and partner budget allocation recommendation to power campaigns and achieve client goals

Requirements

6+ years relevant experience including 3+ years supervisory experience such as developing staff
National broadcast media buying experience with demonstrated technical and negotiating skill
Understanding of the principles of marketing, advertising, and media data sources in terms of what is measured, the method, and information reported. Also, an understanding of media concepts, terms, creative, and budget is need
Superior analytical abilities and quantitative skills with an ability to translate data into well-articulated ide
Knowledge of buying, planning, client presentation, and reporting
Ability to drive projects from conception to completion-project management experien
Proven knowledge of Mediabank and Prisma too
Excellent written and verbal communication and presentation skil ls

Preferred

Understanding of research tools
Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competition.

Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

IPG Mediabrands

3.7 Glassdoor

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Founded in 2007

New York, New York, USA

8.6K employees (2,270 in marketing)

www.ipgmediabrands.com

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78% CEO approval