Associate Director, Video

New York City, NY (Hybrid)

$70K/yr – $125K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the development and execution of video marketing programs, aligning learning, innovation, and client growth while shaping partner relationships and performance reporting.

  • Leadership: guide junior team and ensure strategic consistency across plan development and execution in video marketing and technology.
  • Partnership & Growth: oversee large partner relationships, anticipate client needs, and drive growth through proactive service expansion.
  • Measurement & Optimization: define KPI-driven reporting and analyze historical results to drive continuous improvement.

Job Description

Responsibilities

  • Along with Group Director, creates and maintains team dynamics with a focus on learning and innovation
  • Actively ensures strategic consistency across all elements of plan development and implementation
  • Proactively explore and reserve ways to further service and grow client relationships
  • Along with the Director, manages large-scale partner relationships to foresee future needs and provide client support
  • Provide thought leadership for the junior team in the areas of video marketing and technology
  • Create and articulate clear performance metrics and develop associated reports that measure KPI’s
  • Analyze historical and current campaign results to optimize learning and ensure continuous improvement
  • Oversee the buying & implementation of Video campaigns, coordinating internal resource, setting best practice and working on planning frameworks

Requirements

  • 5+ years knowledge of the principles of advertising, marketing and media
  • Knowledge of the dynamics of media - how each media element performs alone, how they perform together, and how they are constantly changing
  • Understanding of the skills and functions of the Investment side of the business, as well as the Strategic Business Units’ competencies
  • Ability to foster a strong, cohesive working team, providing leadership and instruction
  • Understanding of marketplace dynamics, working with Director to formulate marketplace strategies
  • Strong overall communication skills with a focus on presentation excellence

Benefits

  • health insurance
  • vision insurance
  • dental insurance
  • 401(k)
  • Healthcare Flexible Spending Account
  • Dependent Care Flexible Spending Account
  • vacation days
  • sick days
  • personal days
  • paid parental leave
  • paid medical leave
  • STD/LTD insurance benefits

Marketing Team

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